When researching to write your own articles in the SaaS world, or just educating yourself on trends and best practices in today’s marketing world, it’s important to read a variety of marketing blogs to gather different perspectives and apply them to your campaigns. Keeping that in mind, we gathered a rundown of the 10 best SaaS Marketing blogs that will enlighten you about vast topics needed to grow your SaaS company to market your products.
List of the Top 10 SaaS Marketing Blogs
Blogs help you immensely when you’re establishing your business as a brand, they help you learn about the market, especially if you’re new to it. Reading blogs related to your niche is a great way to gain awareness of what is happening with your business right now and can also be used to gain more insights into your products/services. So here’s a list of 10 Marketing blogs that will help you step up your marketing game and stay updated with the marketing world!
RocketHub is a source for great deals on software and content for entrepreneurs, by entrepreneurs. They claim to help deal partners scale their businesses by launching amazing deals for their communities. For startups and community members, they provide valuable content that helps them understand the SaaS and marketing world in great depth.
2. Grow and Convert
Grown and Convert is a content marketing agency and consultancy that helps growing businesses. They provide content marketing services where they completely take over a company’s blog and produce high-quality content that drives targeted traffic.
They share some of their tested strategies to help you increase blog conversations. They take somewhat of a contrarian approach when it comes to conversions instead of “nurturing” subscribers, and typically go directly for the sale. They have a variety of articles on the website that help the readers understand content marketing better.
3. A Smart Bear
A Smart Bear is a blog that contains advice and news for startups. It is run by Jason Cohen, who is the CTO of WP Engine, which started in 2010. He bootstrapped for two years, then raised small and then large rounds totaling over $300M, fueled hyper-growth to a unicorn with 1,200 employees across eight global offices, serving many billions of web requests daily for 180,000 customers. His blog has numerous articles on marketing and SaaS-related topics.
OnStartups is a blog by Dharmesh Shah, co-founder of Hubspot and currently its CTO. He also founded Pyramid Digital Solutions prior to working on Hubspot. Along his journey, he figured out that there are others out there that are also fascinated with startups and what it takes to make them succeed, so he started this blog which is for and about software startups.
5. The Angel List VC
Run by Angel.co, the AngelList blog is a great place to find stories about companies that have received seed funding from investors. This is truly one of the best places to find the “how I made it” startup stories; think Q&A format. If you’re an AngelList user, it’s also a good place to stay on top of the latest updates, both to the platform itself and to the industry as a whole.
A16z is a venture capital firm in Silicon Valley, California, that backs bold entrepreneurs building the future through technology. They invest in seed to late-stage technology companies, across the consumer, enterprise, bio/healthcare, crypto, and fintech spaces. A16z has $19.2B in assets under management across multiple funds, including the $1.4B Bio funds, the $3.1B Crypto funds, and the Cultural Leadership Fund. You can surf through their huge variety of articles to learn about their area of expertise.
7. Inside Intercom
Inside Intercom is a modern customer communications platform that unifies every aspect of the customer journey, from conversion to engagement to support. Their blog is a forum where their team shares insights, tips, and lessons learned about customer support, marketing, product building, and sales.
8. Sales Blog by Close
Sales Blog by Close is a mixture of startup sales tips and advice from Close, the CRM of choice for startups & SMBs. It’s a hub of Master B2B selling. Close is an all-in-one CRM for growing sales teams. It helps you turn more leads into revenue with a high-performance CRM that is built for ambitious, remote sales teams.
9. All that SaaS
All that SaaS is a blog dedicated to finding the best SaaS products, startups, and services on the internet. It is run by a team of young and ambitious geeks, fanatics, and professionals working together to bring you the best SaaS. They started all that SaaS with the vision to create the world’s first complete SaaS blog, where people can find everything related to software as a service. Be it stories, tips, facts and figures new tools, and more.
SaaStr began in 2012 as a simple WordPress blog and a few answers on Quora sharing Jason Lemkin’s learnings of going from $0 to $100m ARR at EchoSign. It now has a huge variety of blogs that help you grow your SaaS company with industry-leading tips. SaaStr has been named one of the Top 100 Blogs for Entrepreneurs by Forbes and one of the 50 Best Websites for Entrepreneurs by Inc. Magazine, and a Top Writer on Quora six times.
We’re all for constant learning, so keep in mind this list isn’t exhaustive. As easy as it is to return to your favorite marketing blogs, expanding your knowledge is key. Read with an open mind, ask questions in online communities, and experiment with marketing tactics and strategies to find your own path! We hope this article helps. Until next time, Rocketeers!