SaaS marketing has its own set of rules. The complexity of this field does not end after a sale has been made. There are onboarding, churn rates, growth hacking, and ROI calculations. Today, SaaS is one of the most popular business models. SaaS statistics indicate that the SaaS industry may reach $623 billion by 2023. That means there is plenty of competition and it will continue to grow.
Now, what must every SaaS company do in order to stand out? Develop a set of successful SaaS marketing strategies! In this article, we have compiled a list of 15 SaaS marketing strategies that deliver results. Learn more by reading on and taking notes before implementing these strategies.
1. Improve Personal Branding
Businesses that are led by successful entrepreneurs often generate a great deal of momentum. Start with improving your personal branding and move on to improving your company branding. In this way, you can leverage a more credible image to promote your service or product. With a face, your brand has greater credibility when meeting and networking with others, and it’s free, too! Even though it may take a substantial amount of time to invest financially, it is worth the effort.
To improve personal branding, consider addressing these issues first.
Develop a Deep Understanding of Your Industry
Having a deep understanding of your industry is essential to serving your company well. Without a clear understanding of what you are doing, you will not be able to make proper decisions. A full understanding of how the business works, how money is made, and what it values is necessary. There are numerous resources available for acquiring this information. This could be done by downloading the organization’s annual report and reading it carefully. How would your leaders describe the most critical aspects of your organization? What metrics do they use to show this? Consider the financial results. Is the business profitable, and how does it make and spend its money?
Build Fast and In Public
Transparency improves when the public is involved. Transparency strengthens the trust in a startup. The more trustworthy a brand is, the more authentic and less self-centered it appears to its target audience. In most cases, businesses seek to hide their practices from the competition, which may seem reasonable on the surface. The downside to this is that their consumers also miss out on significant brand aspects. Thus, startups should work to find the right balance between transparency and security in a bid to promote their products.
2. Use Content Marketing
Content marketing can take on a wide variety of forms, and your strategy can accomplish a variety of goals depending on its form. In this regard, white papers, eBooks, and other long-form content can be used to lure downloads, signups, and conversions. You can also use an on-site blog to increase traffic on your site. Content can be used for help and troubleshooting, or a combination of these applications. In the new digital age, content marketing is both versatile and useful, and if it is valuable, your customers will expect you to have a portion of it in place for them.
3. Search Engine Optimization (SEO)
Search engine optimization (SEO) is a strategy for improving the visibility of your site in search engines to gain more traffic from people searching for products and services your site offers. The technical structure of your site and ongoing content development strategy determine the majority of your organic search position ranking. SEO costs not much more than creating new content regularly, and it is well worth that extra investment if it is nothing else than to ensure your site is properly indexed.
4. Conversion Optimization
While most of these strategies aim to get more visitors to your site, what happens once they arrive? Optimizing conversions helps you maximize your visitor’s value by ensuring they convert more often. In some cases, this means creating more conversion opportunities and in others, it means improving the ones you already have.
5. Social Media Marketing
There is significant potential in building and nurturing a social media audience, but it isn’t a get-rich-quick scheme. Similarly, the content will play a major role here because it is likely to be the factor that draws your audience to you in the first place. A syndicated link can significantly increase your brand awareness, reputation, and inbound traffic. Other than having an effective social media marketing strategy, it’s worth investing in tools like Content Craft Social Calendar and Content Craft Caption Catalog if you want your social media marketing to run smoothly.
6. Email Marketing
Email marketing has astounding potential for ROI because it costs almost nothing to execute. Gather subscribers from your existing customer base, your social media followers, and other new opportunities. Even a simple content newsletter can increase repeat traffic to your site, facilitate more engagement with your brand and keep your brand at the top of your audience’s mind.
7. Invest in Web Design
Web design is not often seen as a marketing strategy, but it can influence the amount of time and attention a user spends on your site. It is the hub of all your digital marketing efforts. Despite the amount of time you spend developing your strategy, if your page is poorly designed, poorly written, and does not provide a seamless user experience, you’re going to lose customers. It is worth hiring someone who will create a website that has all of those essential characteristics, such as being modern, attractive, and mobile-friendly.
8. Affiliate Programs
With a global market revenue of $12 billion in 2021 based on affiliate marketing statistics, affiliate marketing is an amazing way to promote or advertise your brand in the digital world. Here, you enroll with a SaaS affiliate program that recruits affiliates for advertising their products or services. We discussed SaaS affiliate programs in one of our previous blogs. Feel free to review that as a reference. As an example, RocketHub is also offering an affiliate program to help SaaS business reach their target audience and get the best deals they need.
9. Hire a Coach or Consultant
Don’t hesitate to ask someone who knows about digital and internet marketing if you’re not an expert. The internet marketing industry is full of hundreds of coaches and consultants, most of whom you can consult about what you might need to change to see success. A small business owner who needs to focus on other businesses’ systems can find a business coach or consultant extremely valuable.
10. Build an Opt-in Email List
Having an opt-in email list allows customers to sign up for correspondence from you. In turn, you can communicate with your customers and clients. See the example of the 99Robots opt-in form to make sure their customers get the latest update about their blogs.
11. Get into Articles or New Stories
Engage public relations professionals to gain exposure for your business in articles and news articles about topics related to what you do. By establishing yourself as a trusted expert, your business will be exposed to a larger audience. Alternatively, you can connect with writers seeking sources for free using services such as help out a reporter.
12. Hold a Giveaway or Contest
Giveaways and contests are very popular. By offering free products or services in exchange for promotion from your customers, you’re likely to see an increase in purchases. As an example, last year Social Pilot held a Black Friday Giveaway that greatly increased their sales.
13. Maintain a Blog
A blog can be used for a number of purposes, including posting new keywords and optimizing your search engine strategy. More importantly, your blog becomes a space where you can communicate with customers, offer advice, and share information. Building trust through your blog is a great way to build a lasting relationship.
14. Provide High-Quality Customer Service Experience
Whenever you can resolve your customers’ issues, you are likely to gain that customer for life. The fact that they will return to you, again and again, means your revenue and profits have increased. Alternatively, if you mishandle your customer’s concerns, you can expect them to leave and go to your closest competitors. When your customers leave, your revenue goes with them. Therefore, the question remains as to why, for all the benefits of delivering excellent customer service, it is so hard to deliver consistency. Everybody knows that customer service is always changing and challenging, and dealing with a problematic customer is probably the cherry on top.
Adding a human touch and being friendly is the most basic rule of customer service. Bringing up an issue with somebody who gives the cold shoulder is never a good idea. Be warm and friendly, and let them know that you care. As customers appreciate a prompt response to their inquiries, it is important to respond promptly. Understanding your product and services can help prevent many problems as well. An important aspect of providing a service or product is being able to inform your clients about it. Listen to your customers and thank them for their time after you have found the right solution.
15. Use Case Study to Amplify Reputability
Upon the publication of a case study, it would make sense to create a blog post about it to expose your audience to it. It is critical to tailor your case study to reflect the audience’s needs. It is very valuable to show prospects how other people within the same industry have benefited from your product or service through case studies.
Case studies simplify everything. They let your product or service speak for itself! Your prospects will buy your product or service if your solution solves their problem.
There are many SaaS marketing strategies that can be applied to engage with your customers. However, the key is to be there for them at every level of the funnel with content that relates to their requirements. After understanding the 15 different marketing strategies above, make sure to choose those that fit your brand perfectly.