If you are currently running a SaaS business, you will encounter tons of marketing strategies for your business. One of them ought to be affiliate marketing! With a global market revenue of $12 billion in 2021 based on affiliate marketing statistics, affiliate marketing is an amazing way to promote or advertise your brand in the digital world. Here, you enroll with a SaaS affiliate program that recruits affiliates for advertising their products or services.
For every successful sale as an affiliate, they get a customer while you earn a commission. So, what are the best SaaS affiliate programs in 2021? We have created an outline of the top 16 trending SaaS affiliate programs in 2021 that can help you gain a massive profit in your business. Let’s check them out.
Benefits of Affiliate Programs for SaaS Company
Before we jump to the list of the best SaaS affiliate programs, let’s first understand the importance of these affiliate programs and how they can help in your future business ventures.
Expand Word of Mouth
Word of mouth can be highly impactful for SaaS companies. It can help reach new potential audiences and make them trust business for their requirements. When your affiliates recommend or advertise your products to their audiences, not only do they bring you new sales but also boost brand awareness by contributing to this word-of-mouth marketing for your business. Also, the commission acts as an extra incentive for promoting your products to new customers effectively.
Minimal Investment in Setting Up a New Marketing Strategy
Most marketing strategies demand heavy investment with uncertainty about the ROI. However, with the top SaaS affiliate marketing programs listed below, you can set your affiliate marketing campaigns with minimal investment. Thus, if you have a startup, it could be a great marketing strategy that doesn’t burn a hole in your projects yet bring a generous ROI to your business.
While different marketing strategies come with different risk ratios, affiliate marketing has a comparatively lesser one. Here you simply pay as per the performance and sales rather than the clicks. Thus, affiliate marketing involves low risk. You will not be investing your hard-earned money in generating leads. Rather, you will invest your money in your successful conversions and build loyal customers.
If you gain high-ranked affiliate partners, you can get numerous backlinks via the affiliate marketer’s blogs or websites. The more backlinks your business gains, the more improved is brand awareness and SEO.
Less Time Required
While regular marketing strategies can be highly time-consuming, affiliate marketing doesn’t need much time and effort on your end to succeed. The only basic thing you have to do is provide the affiliates with separate affiliate links to your business and enjoy the sales. Thus, this frees up a great amount of time and effort, which you can later reinvest in other marketing strategies or core business activities that require more attention.
Obtain Detailed Statistics
If you work with a good SaaS affiliate program, you can also access numerous sales reports and performance metrics. When you monitor such data in real-time and optimize your business solutions accordingly, you can find a great rise in both your business revenue in general and affiliate revenue in the long run.
Scale a New Business
Affiliate marketing can be highly helpful in scaling startups at a great speed. While new SaaS startups may have a tough time advertising their products in a crowded market, a SaaS affiliate program can do the job quickly. In fact, 99% of SaaS startups tend to build their brand credibility with affiliate marketing initially.
Disadvantages of Affiliate Programs for SaaS Company
Just like any other marketing strategy, affiliate marketing has its own set of pros and cons for a SaaS business. Even though affiliate marketing is generally very profitable for a SaaS business, it is always safer to keep the cons into consideration as well. Let’s check out some common disadvantages of investing in a SaaS affiliate program for your business.
No Control Over the Affiliate Marketing Programs
Since you do not own an affiliate program, you need to enroll in an existing SaaS affiliate program. Thus, you are entirely dependent on the merchant’s rules and guidelines. A few programs may look appealing initially, but if it gets less competitive in the long run, you won’t be able to change the terms yourself.
The perks of incorporating affiliate marketing into a SaaS business are immense. This is why a lot of SaaS business owners can try their hand at affiliate marketing. Practically, anyone can join here and be successful. However, the highly talented affiliate marketers in your niche can make up fierce competition for you, hindering your affiliate performance. Nonetheless, this shouldn’t be something to be scared of since consistent practice and persistence can help you reach success through affiliate marketing, irrespective of the competition.
It is crucial to choose the right SaaS affiliate marketing platforms that use only ethical methods for promotions. Also, many affiliates tend to use unethical methods too such as email spamming or false advertising, to grow their commission rate. Stay away from them since this can affect your brand credibility and even put your business at legal risk.
5 Easy Ways to Find Affiliates for SaaS Company
Finding affiliates for SaaS companies is never tough. With the strategic tips and tricks, you can easily grab a few affiliates initially in no time. Of course, if the incentives are worth the hype. Let’s check out 5 effective tips for finding the best affiliates for your SaaS company.
- While tons of affiliate programs are already striving with the best affiliates, including a link to your affiliate program on your website can help your newly set affiliate program take a start. Simply insert it in the footer, and any potential affiliate can spot it instantly when they visit your website.
- You can either manually look for the best influencers or bloggers in your niche or use an influencer marketing tool to automate the search. Simply ask them to advertise your product and pitch to them about the incentives your affiliate program offers. In case they are not affirmative, you can even have them test your products for free for some time and then shift to the affiliate list if they feel satisfied.
- Find websites or business owners that you think are best suitable for your affiliate marketing campaigns and pitch to them for joining your affiliate marketing program. You can also give them extra incentives to persuade them into choosing your affiliate marketing program.
- Offer an attractive commission. When you offer high commission rates, it can be a great motivating factor for your affiliates to join and even ask their fellow mates to join the program as well. A commission rate of 2-0% to 30% can be great for starting out.
- Join affiliate communities that can help you find your potential affiliates without any investment. The key is to engage with them by conversing with them about the problems or issues they face with their businesses. If they find potential in your SaaS product, they will indeed enroll in your SaaS affiliate marketing programs.
The Powerful 16 SaaS Affiliate Programs
Now that we have finally discussed everything you should know prior to enrolling in the SaaS affiliate marketing program let’s quickly check out the top 15 picks of 2021 that are the most profitable for SaaS businesses in affiliate marketing.
RocketHub is a source for amazing lifetime deals on software and content for entrepreneurs. They are partnering with SaaS companies to offer amazing deals in order to help them scale their business. Through the partnerships, they focus on being a launch incubator that focuses on building the foundation and assets SaaS business needs to scale, not just what’s required for the marketing campaign related to the deals offered.
They make their affiliate programs quite easy just by driving traffic to their site and you can generate easy sales due to their exclusive deals.
Affiliate commission rate: Up to 10% commission per referral with no caps on earnings or order value.
Pipedrive is a CRM tool that helps businesses of all sizes with their sales and marketing requirements. With over 90,000+ customers across 155 countries, Pipedrive is a very simple yet powerful CRM for businesses.
You also get access to many online training materials and resources in the Affiliate partner Portal which can help with your affiliate marketing venture. The payout threshold here is $50, which means you can get your payments quickly.
Affiliate commission rate: 33% for the first year of the contract.
Hubspot is another leading CRM for businesses that helps to keep contacts under a single central and customizable database. It also offers sales pipeline management and other services which help businesses with keeping their sales funnel flowing with leads.
The Hubspot affiliate program offers a large creative inventory of demo videos, banners, and more that can help you score the maximum commissions.
Affiliate commission rate: 15% recurring or 100% flat rate
Close is another sales engagement CRM tailored mostly for SMBs and startups to help them transform their potential leads to successful conversions. Being a multichannel platform, Close offers different methods of communication for the leads such as email, call, text, etc.
As per their policies, the commission rates start at 10% but grow as you keep making more sales as an affiliate.
Affiliate commission rate: 10% recurring commission
Freshbooks is an accounting SaaS company that helps business owners make the right business decisions based on actual business data and insights. It streamlines taxation, finances, cash flow, and other elements of the business. It also helps in forecasting the earnings of a business.
The top performers at Freshbooks get VIP commissions to help you earn higher than the regular commission rates. They also share different resources and guides that help the Freshbook affiliate newcomers bring more sales.
Affiliate commission rate: Up to $200 per sale
Quickbooks is another leading accounting software that helps businesses manage their finances and accounting effectively. They have different types of products catered for businesses of different sizes to help them achieve their financial goals accurately.
Affiliate commission rate: 10% for every sale
SurveySparrow is an experience management platform that focuses on Customer experience and Employee management. They have a wide set of tools, such as NPS, Offline, Chat, Classic, etc., that are highly engaging and user-friendly to deliver surveys with a chat-like experience to the consumers. This helps in improving the survey completion rate by 40%.
After being enrolled as a SurveySparrow affiliate partner, you can access exclusive content and special deals for your audience that can help you with the recurring cash flow.
Affiliate commission rate: 25% recurring commission on each sale
Sage is popular cloud-based accounting software that helps businesses with different financial needs such as invoicing, time tracking, expense tracking, and more. Being a cloud-based software, customers can easily access their platform from any geographic location and track their expenses without any restrictions.
After being a Sage affiliate partner, you will be given various text links and banners to choose from. Also, your customers will get a free 30 day trial for their software. Leveraging this correctly can help you score many sales and recurring commissions in the near future.
Affiliate commission rate: 7% for every sale
Copper is a beginner-friendly CRM for small businesses that helps manage sales leads and grow stronger customer relationships. It takes care of the tedious tasks usually done manually, such as data entry, repetitive admin tasks, and so on.
Every Copper affiliate gets access to many key assets and demo videos that can help in persuading the customers into purchasing their products and giving you a commission on every sale.
Affiliate commission rate: 10% for every successful sale.
10. Better Proposals
Better Proposals offers software solutions to businesses that help in creating, managing, and sending business proposals. It helps in creating interactive web-based proposals that businesses can send to their clients and get paid.
The Better Proposals affiliates get custom branded pages to promote their business deal and a dedicated account manager to help them with the partnership and earn more commission quickly.
Affiliate commission rate: 20% recurring commission
Omnisend is an email and SMS marketing tool that helps businesses with their email marketing strategies. With a customer base of above 50,000 eCommerce retailers, they offer tons of services that help automate their email marketing requirements.
The Omnisend affiliate marketing program is straightforward and easy to use. After joining as an affiliate partner, you can get pre-made marketing materials like banners, etc., that can help you target the right audience base and convert it quickly. As an affiliate partner, you can also communicate with a dedicated account manager that can guide you throughout the journey.
Affiliate commission rate: Up to $1,200 for every referral
Convertkit is another leading email marketing platform that helps businesses, especially content creators, with their email marketing strategies. They have a wide range of services that can automate the entire process and improve conversions quickly.
The best part about the Convertkit affiliate program is that you can create everything starting from a landing page creation to sending a broadcast email with promotions effortlessly.
Affiliate commission rate: 30% for every sale
Woorise helps small businesses with their marketing requirements such as targeted advertising, collecting leads, closing deals, and more. It is an all-rounder tool that helps businesses create giveaways, contests, etc., contributing to more business sales.
Their affiliate programs are easy to work with. Their support team is highly prompt and helpful during any issues or queries with the affiliate programs.
Affiliate commission rate: 30% recurring commission for every sale
Leadpages is one of the most reputed landing page builders that helps businesses create engaging landing pages that convert quickly. Apart from form landing pages, users can also generate email sign-up forms and much more, which are helpful for marketing a business effectively.
The Leadpages affiliate program is one of the most lucrative ones on this list because of its affiliate commission rate. They also provide a variety of banners, social media-friendly links, pictures that can help in sending more customers as referrals and gain a commission for every successful sale.
Affiliate commission rate: Up to 50% for every successful sale.
Moosend is another email marketing software that automates email list creation and management. They curate responsive and engaging email newsletters for customers with their built-in campaign editor, which helps in gaining more leads in a business.
Moosend affiliates can gain access to the Moosend Affiliate Resource Center that has various resources to guide new affiliates into the world of affiliate marketing and score the first few commissions easily.
Affiliate commission rate: 30% for every successful sale
Iconosquare is powerful analytics, scheduling, and management tool that helps businesses manage their social media presence and automate their social media marketing strategies. Their services are categorized into different sizes of businesses to help meet their demands accurately.
With the Iconosquare affiliate program, affiliate partners can get access to multiple marketing materials and get started with their venture of making commissions quickly.
Affiliate commission rate: 15% recurring commission for each sale
Affiliate marketing has massive potential for bringing new leads and sales to SaaS companies. Even though it may test your patience and marketing knowledge initially but once you get a hold of it, it can be a high passive income for your business that requires no manual effort. Thus, choose the best SaaS affiliate marketing program and kickstart your passive income stream today.