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Founder Vasil Azarov: “Growth Marketing Conference Is All About Making Meaningful Connections”
"More intimate, more in-depth, and all about making meaningful connections." This is what you can expect from the Growth Marketing Conference 2016 according to this year's host, Vasil Azarov. Vasil is the CEO and founder of Startup Socials, a global community of entrepreneurs built to connect and empower people in the startup system. His expertise in establishing connections makes him the perfect host for this year's event.
We had a chat with Vasil to find out more about this event and what attendees can expect. He promises this year's conference will "go even more in-depth than last year."
Now on its second year, the Growth Marketing Conference offers its attendees everything they need to know about advanced growth marketing tactics. Over 600 entrepreneurs and growth marketers participated in the previous year's event, which focused on user acquisition, conversion, retention and monetization. "This year's event will be smaller. Based on the feedback from last year's attendees", Vasil says. "This gives attendees more room for immersion into the latest growth marketing developments."Vasil continues that it'll be more about advanced tactics this year. "We'll be diving in-depth with a focus on how to build growth marketing teams, how to work with cross functional teams and some topics that are not mainstream just yet." For example, account based marketing, account based sales and growth hacking topics such as lead generation in non-traditional ways. "That's when you build on the existing strategies you already have and expand them," he adds.
"Growth leaders, founders, chief marketing officers and marketing executives are the main focus this year. The idea is to not only bring in entrepreneurs, but whole enterprise teams," says Vasil. "We've got teams from Google and Adobe coming in. That way everybody can hear from the best speakers when it comes to growth marketing." There will be over fifteen interactive sessions, multiple advanced growth marketing workshops, a marketing and growth hacking tools showcase, on-demand learning and a unique chance to interact, learn and mingle with successful entrepreneurs.
The conference will be offering insights from various industry leaders, including a fireside chat with Andrew Chen of Uber. His topic is 'growth hacking and the future of growth marketing'. Sara Bright, growth executive at Salesforce is speaking about aligning your marketing and sales teams. Various growth marketers from Lyft, Box and Surveymonkey go in-depth on the 'win and growth formula' that will align product, sales and marketing. And multi entrepreneur, KISSmetrics founder and master marketer Neil Patel of CrazyEgg will close the show by sharing key lessons in advanced customer acquisition, conversion and retention.
"If you want to learn about in-depth tactics and making meaningful connections, this is the perfect event for you." Vasil ensures the event will create a friendly environment to help build your network easier. "Our global ambassadors, who are talented social architects, will be there to help you meet the right people – during the pre-event dinner, at the conference itself and of course during the after party club night," he says.