15 Marketing Automation Tools for SaaS Companies

marketing automation tools

There is so much to be done when handling a SaaS company that it is very easy to miss out on things! That’s why we need automation tools for every area or service. We have gathered a list of 15 marketing automation tools for SaaS every SaaS owner should try out. Let’s move forward and find out.

15 Marketing Automation Tools for SaaS Companies

Let’s read through these marketing automation tools to understand their features and prices better.

1. Mobile Monkey

marketing automation tools

Mobile Monkey is a Chabot tool that can be used to respond or interact with your clients. Mobile Monkey gives a unified chat inbox that allows you to manage conversations with your clients across several social media such as Facebook, Twitter, and Instagram. It is easy to use and has simple and easy functionalities.

Pricing: There is a free version but pricing starts at $14/month depending on the subscription.

2. Everhour

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Everhour is one of the best time tracking tools for SaaS companies. It enables users to see the time report of each team member, thus you can give an estimate of how much time is spent on projects, and estimate an end time. One big advantage of Everhour is that it synchronizes well with other project management tools such as Asana.

Pricing: $8.50/ month per user

3. SEMrush

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The most important part of marketing is research, and that’s what SEMrush helps its users with. We get it, you must be plunged into several SEO tools that are useful in different areas of digital marketing on all media, but with SEMrush, you would not just automate research, but also evaluate and analyze the performance of different marketing modes.

Pricing: Begins at $119.95 – $449.95

4. Grammarly

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A large chunk of marketing includes writing blog posts, marketing copy, ads, and emails. Because SaaS marketing requires many things, it is necessary to get a tool that helps check and fix these errors. Grammarly is a writing assistant that helps you check spelling and correct grammatical errors in texts. It is available in both free and paid versions across the different OS. It also has a Chrome extension that promptly corrects the grammar while working.

Pricing: A free version is available with limited features, but subscriptions begin at $30/month.

5. Typeform

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Taking surveys is an essential part of marketing as it helps you understand your buyers and the market as a whole. However, it can be tedious for busy SaaS business marketers. With Typeform, you can easily design, distribute and analyze results from surveys. It is easily customizable so you can make it fit your brand and marketing needs.

Pricing: $29/month

6. Thinkific

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No matter how much effort we put into our business, we need the right tool to market them. Thinkific allows you to monetize knowledge. There are tools within the software that allow you to create coupons for video courses. You can also add plug-ins for course promotion which tend to work across different channels.

Pricing: Lowest subscription begins at $49 although there is a free version with limited functionality.

7. Zoom

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With remote teams and clients spread across the world, video conferencing has become very necessary. Zoom meets all the video conferencing needs of companies, as meetings can be held irrespective of location and the device being used. It is easy to use and it offers a paid version as well as a free one.

Pricing: $0- $14.99/month

8. Drift

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Drift is a chatbot for engaging with customers and visitors which works online as well as offline. The chatbot once loaded on the website engages visitors through conversations and questions. It also helps identify leads and passes them over to the sales team. It also enables you to customize a welcome message, create answers for FAQs and see who is on the website. Drift also has features that support post-sales services.

Pricing: $0 – $400/ month

9. Pandadoc

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If you want to automate the process of creating and sharing sales documents, you should consider employing Pandadoc. This automation tool not just creates and shares but also makes it possible for you to track e-sign sales documents. You would also be given insight and know when the documents have been viewed. It also stores important documents making them easily accessible.

Pricing: $19/month

10. Slack

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As a SaaS business, keeping track of work and managing the team to guarantee efficiency can be daunting. Using Slack, companies can ensure efficiency through features that help you streamline the conversations and workflow of teams. It has a number of user-friendly interfaces and some innovative features.

Pricing: $0- $6.67/ month per active user

11. Stripe

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Receiving payments is very important for SaaS companies thus the need to add a means of getting paid on apps or websites. Stripe offers an easy gateway for businesses to receive payments. With its sleek and intuitive interface, little wonder why it is becoming very popular. It is easy to use and readily works well with several other financial service providers making it easy to lend and receive money.

Pricing: 2.9% + 30 cents

12. Calendly

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With so much to do, Calendly can help you schedule meetings, appointments, and events. It manages open spaces in the calendar making it easy for people to book appointments and meetings. This removes the back and forth in sending emails by just sending a link to the calendar. Calendly can be integrated with tools such as Zoom, Google, Slack, and Zapier.

Pricing: $0 – $10/ month

13. Mailshake

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Mailshake helps you send out emails both to the prospects and customers as well. The ability to automate campaigns, cold outreaches, and manage leads is a big plus of Mailshake. You can also connect to many of the popular email service providers using Mailshake.

Pricing: $44/user/month – $75/user per month

14. Jasper AI

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Writing is important in SaaS businesses but writers’ block could negatively affect or delay your marketing plan. Jasper AI (Formerly Jarvis) is an artificial intelligence that helps companies, marketers, copywriters, and entrepreneurs create the articles they need. It is fully web-based with lots of guides to help you create appealing emails, Facebook ads, or blog posts.

Pricing: $29/ month- $119

15. Asana

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Asana is a workspace management tool that helps businesses organize their projects and track them to ensure they meet set deadlines. With it, large projects can be broken into little tasks that can be achieved within set time frames. The software is easily customizable and can be integrated with several other apps and tools.

Pricing: $0 with limited functionality to $13.49/user per month


Automation no doubt makes things easier for SaaS companies and there are a number of such services available. While there are no best tools, your choice would depend on what you need. Check our latest blogs for more information on vast topics as such. Until next time!

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