As the link building game becomes more difficult, a proper approach is essential. It’s vital to understand that it won’t happen overnight. If done correctly, obtaining links takes time. The quality and authority of the pages where you establish links have a direct impact on how high you rank in search engine results.
In this situation, blogging comes in handy. Writing a blog on a regular basis can result in 400% more indexed pages and a 90% increase in inbound links. However, there are other ways to improve SEO rankings besides blogging.
In today’s article, we are sharing the top 20+ best link building strategies shared by seasoned marketers who had been in the game for a long time. Let’s get started!
1. HARO and Media Outreach
HostPapa provides cloud-based web hosting with 24-7 award-winning multi-lingual customer support provided by a team of experts. They have been featured in Profit 500 Magazine (The Definitive Ranking of Canada’s Fastest-Growing Companies). Take a look at Jamie’s insight.
“In my opinion, the most innovative link-building technique to follow in 2022 is journalist pitching through websites like HARO, SourceBottle, Pitchbox, Qwoted, etc. This technique has been around for a couple of years but only a handful of marketers have been using it. I believe that more marketers will be using it come 2021 because it is probably the only way to get backlinks from high-authority websites like Forbes, Entrepreneur, Reader’s Digest, etc without needing to pay.
However, this technique can be a little challenging and shouldn’t be the only link-building strategy for your campaign. For one thing, journalists will only consider pitches sent in by industry experts. Next, it doesn’t work for every niche. Lastly, it can take weeks, even months, before articles are published, and sometimes, you only get a mention and not a link back to your website or a NoFollow link. But overall, it’s still an excellent link-building strategy and one that a lot of marketers will pick up on by 2022.”
2. Create Infographics
According to Sumit Bansal, Founder, and CEO of TrumpExcel, creating infographics is a really effective link-building strategy.
Sumit is a Tech Expert, Microsoft Excel MVP, and has been awarded the prestigious Excel MVP Award by Microsoft for his contributions in sharing his Excel knowledge and helping people. Here is Sumit’s link-building tip.
“Creating infographics can be a really effective link-building strategy. Partially due to the virality potential of an infographic. Infographics are popular on social media and shares increase your exposure and chances of natural backlinks. Outreach emails where you are offering someone something valuable which will give their own content a little boost are far more effective than asking for a regular backlink. Infographics are valuable as they can illustrate, strengthen, and back-up written content.”
Infographics with unique statistics are the best. Research can be conducted as a survey or by citing numbers from published studies. A website owner can embed a notification below an infographic inviting other website owners to use the infographic. All they need to do is copy the HTML and embed the image, and all the information will be incorporated with correct attribution.
3. Create a Backlog of Content
According to David Wurst, Owner, and CEO at Webcitz, creating a backlog of content and using it to answer similar questions on Quora, LinkedIn, or even your own blog or social channels, is one of their backlink-building strategies.
WebCitz is founded in 2004 and is a full-service development, marketing, and cybersecurity agency with a steadfast commitment to customer availability, effective communication, and custom solutions. To help stay true to these commitments, WebCitz employs a large onsite team of web developers, digital marketers, and website support experts to provide the best possible customer experience. Take a look at David’s insight.
“Best of all, it’s not as hard as you think. To start, simply sign up for HARO (Help A Reporter Out). This is a free service that connects expert sources (such as yourself) with bloggers and journalists seeking contributors. Here’s how it works: HARO will send you an email every day with requests from writers in your field. You can choose the ones that are relevant to your company and react via email, including your credentials.”
Most writers receive a large number of submissions, so speed is critical. Be the first to react to get a better chance of being spotted and chosen for the final piece. Once chosen, you will most likely receive an email from a reporter or blogger informing you that the story is now live. According to David’s experience with HARO, it takes approximately four weeks for a story to be published after the comment is submitted. Even if you don’t receive a follow-up email from the writer, it’s important to keep an eye on the magazine to see if your quotation is used.
“I learned that two out of every ten answers are chosen. That’s not too awful, but if you’re like me, you don’t want to squander the eight other solutions that aren’t published. To ensure that those quotes continue to be used elsewhere, I recommend creating a backlog of content and using it to answer similar questions on Quora, LinkedIn, or even your own blog or social channels,” said David.
4. Follow Up Frequently
According to Taylor Murchison, SEO Growth Director of On The Map, following up on emails is a good backlink-building strategy.
Taylor is a broad-spectrum digital marketer and manager; long-on SEO, agency growth, analysis, product/process/procedure development, and team/contractor management. Here is Taylor’s tip we got.
Don’t Forget to Follow Up
Don’t forget to follow up! Many of these link-building techniques will entail sending emails to people. The majority of folks might ignore initial emails even if you put a lot of effort into customizing them. It’s just the way the beast is. Building links through email outreach is a numbers game. Following up on your email is a good strategy to enhance your chances of receiving a response. Having a follow-up email is crucial, whether it’s every three days, five days, or once a week.
Outbound links should be included in every blog post you make. This is self-evident. Outbound links are similar to bibliography citations in that they support your arguments. Outbound links, on the other hand, can help you create genuine relationships, have your material shared, and gain backlinks. You should contact each website that has an outbound link in your blog article to establish a relationship. Mention Outreach is the name of the program.
5. Make Contact with Industry Professionals
According to Daniel Foley, SEO Specialist at Planday, making contact with other industry professionals can help get your site and content in front of more people. Take a look at Daniel’s insight below.
“Engaging with others in your business, whether through events, social media, or other forms of networking, can help get your site and content in front of more people who may wind up linking back to you. Consider joining some relevant Facebook Groups: create conversations, participate in discussions, and exchange pertinent links. Don’t go overboard; else, you’ll (accurately!) come across as spammy. The idea is to give information that you believe will be beneficial to the people in the neighborhood. They can do whatever they want with it, and if you’re lucky, they might want to link to you.”
If you join an online community, pay attention to what other members of the community post. If someone indicates they’re planning to publish a blog post about a topic relating to your company, offer to chat with them and see what happens.
6. Make Use of Directories & Reclaim Unlinked Mentions
According to Andrew Dale, Technical Director at CloudTech24, directories are one of the finest ways to boost your local SEO and help potential clients to locate your business. Additionally, reclaiming unlinked brand mentions is the fastest strategy to earn high-quality backlinks. Here are Andrew’s backlink-building tips.
Make Use of Directories
Despite popular belief, directories are not extinct. They are, in fact, one of the finest ways to boost your local SEO and help potential clients locate your business. Of course, I’m not referring to spammy directories that exist just to generate links. These are more likely than anything else to hinder your SEO results. The directories you should be on are the ones that consumers use, such as Google My Business, Yelp, and TripAdvisor. Aside from these well-known directories, there are several general and specialist directories that can assist your rankings and traffic.
Reclaim Unlinked Mentions
Reclaiming unlinked brand mentions is most likely the simplest and fastest strategy to earn high-quality backlinks. All you have to do is monitor who is mentioning your business on blogs or in the press. You can accomplish this with Google Alerts, which is a simple (and free) tool. If you want more information about your mentions, such as the number of shares or the domain authority of the website where the mention originated, you can use tools such as BuzzSumo, Ahrefs Content Explorer, or Mention.
“When the author mentions your brand, product, or service, you’ll notice that there isn’t always a connection back to your website. That is when you should write them a quick message requesting the correct link attribution. This also helps the publisher to provide a better experience for its readers by allowing them to click through and learn more about the brand featured. It’s a win-win situation. The innovative aspect of this strategy is that you can use the same way to reclaim links for additional references of your brand, such as events you arrange, employee names, research papers, and so on.”
You can, for example, keep an eye out for interviews featuring your company’s executives and request a connection back to their profile page on your website. Alternatively, you might hunt for mentions of reports or statistics you’ve published and request proper link attribution to the original source.
7. Guest Blogging, Broken Link Building & Resource Pages
According to Roger Huang, Head of Growth Operations for Springboard, guest blogging, broken link building, and resource pages are some of the most effective ways to build links.
Springboard is a popular tech-industry talent development platform. Take a look at Roger’s backlink-building strategies.
Strategy 1: Guest Blogging
Guest blogging has been around for a long time and is still one of the most effective ways to build links. You can find sites that are looking for guest bloggers by using Google search or Google Trends. Once you have a list of potential sites, reach out to them and pitch your idea.
Strategy 2: Broken Link Building
Broken link building is a great way to find potential links. You can find broken links by using tools like Ahrefs or Screaming Frog to crawl a website and find broken links. You can then reach out to the site owner and suggest that they replace the broken link with a link to your site.
Strategy 3: Resource Pages
Resource pages are another great way to build links. You can find resource pages by using Google search or Google Trends and looking for pages that list resources on a particular topic. Once you have a list of potential pages, reach out to them and suggest that they add your site as a resource.
8. Infographic Backlinks
According to Travis Lindemoen, Managing Director of Nexus IT Group, infographics are a popular way to increase website traffic and get crucial backlinks.
Travis has built and managed a multi-million dollar IT staffing agency and has 15 years of recruitment and career consulting experience. He has also built a company that has been recognized as the“Best Young Companies to Work for” in America by Business Insider. He has also been recognized as Top Millennial in Staffing by Staffing Industry Analysts. Here is Travis’ backlink building strategy:
“Infographics are a popular way to increase website traffic and get crucial backlinks. They’re also fantastic for sharing and understanding. Isn’t visual data appealing? That’s why infographics are in high demand. Online publications like Mashable post infographics from all over the web.
Now pick your infographics wisely: Each one should have a distinct tale for your viewers. Follow current trends, observe what consumers want, and design an infographic utilizing statistical data. Begin by gathering information for the content. Then find a visualizer for your topic. The cost of developing an infographic is often misunderstood. Estimate a price between $150 and $300. Assuming 10 backlinks per infographic, that’s $15 per link. Five backlinks cost $30 each. That’s pretty cheap for webmaster moderated backlinks. And if it becomes viral. more wins.”
9. Testimonial Link Building
According to Marc Stitt, Chief Marketing Officer (CMO) of FMX, testimonial link building has become a go-to strategy for SEOs in recent years.
FMX is a company that allows organizations to manage work orders, plan preventive maintenance, manage assets and inventory usage, track staff and equipment performance, schedule events, and more. Take a look at Marc’s insight.
“Testimonial link building has become a go-to strategy for SEOs in recent years. You can use your site to review or recommend other businesses. Not only does this help you forge better relationships, but the businesses you mention will be more likely to link back to your site. It’s mutually beneficial and may lead to a big rankings boost.
Testimonial link building provides an excellent opportunity to obtain backlinks and benefit from the potential traffic on that website. The approval rate is significantly higher as compared to most standard link requests.”
10. Be Available to Other Publishers
According to Matt Weidle, Business Development Manager of Buyer’s Guide, making yourself available to other publishers will raise brand awareness and attract referral traffic to your website.
Buyer’s Guide is committed to bringing the best products and services to the audience and customers through its data-driven reviews. Here is Matt’s backlink building strategy tip:
“You may become a source for other bloggers and journalists by using your experience and unique data. You’ll get a backlink every time someone quotes you. However, high-domain authority backlinks aren’t the sole advantage of this strategy (although they are a huge benefit on their own). By establishing yourself as a reliable source, you will raise brand awareness and attract referral traffic to your website.”
11. Refresh Old Content
According to Anthony Mixides, Managing Director at Bond Media, refreshing old content is a good backlink-building strategy. Bond Media has grown organically through its management and has built up a reputable name within the web design industry providing web solutions for the likes of companies such as The Eggfree Cake Box, RBS, and Baskin Robbins. As well as managing the business, Anthony is personally involved in all projects at a strategic level and is often the lead point of contact for large-scale development and marketing projects. Take a look at Anthony’s insight.
“In my opinion, If you come across an article or a study report that hasn’t been updated in a while, look at how many backlinks it has. If that content is cited in a number of sources, you’ve discovered a real gem. You can simply make a better, more recent piece with more relevant info. Once the content is up, you can contact bloggers or journalists who have linked to the previous version to inform them about the new version. Often, you’ll see the effects of your outreach in the form of backlinks or social media shares within a few days or weeks. However, there are additional advantages to establishing that relationship in the first place. For example, you could end up working on additional initiatives that will help you build your brand and visitors.”
12. Get the Right Contact Names
According to Bram Jansen, Chief Editor of vpnAlert, getting your contacts’ names right is one of the ways to build backlinks. Bram is an experienced cybersecurity expert at VPNalert.com with a long-term history of working in cyberspace. His whole career has been focused on helping businesses secure their information online. Here’s Bram’s general tip on how to build backlinks.
“I’m not just talking about their first and last names. It also includes company names, websites, and email addresses. The recipient has no idea who you are when you undertake cold outreach to create a relationship (and eventually, links). Furthermore, many websites receive frequent visits from persons they do not know. Every day, dozens of cold outreach emails are sent to the most popular websites. If you don’t spell your recipient’s name correctly, or even at all, you’re less likely to get a response. Your outreach will come across as an automated, impersonal template if you leave out personal information. Your recipient will assume (correctly) that you don’t know anything about them and are simply trying to reach out to as many websites as possible. But, more importantly, your recipient will conclude that what you have to offer is rubbish and will simply ignore you.”
13. Make it Personal
According to Sep Niakan, Managing Broker of Condoblackbook, having a personal relationship is a method to build backlinks. Take a look at Sep’s tip below.
“Each encounter must have a human element in order to produce quality results. It’s important to lighten up your talks with content partners if you want to create a long-term relationship. You don’t have to tell your life story or use a lot of emojis, but every now and again, throw in a joke. When your name appears in their mailbox, people will remember you and have a favorable link with you.”
This method can easily help Sep develop 8 backlinks every week and maintain a high Ahrefs domain rating.
14. Triangle Technique for Backlink Exchange
According to Mark Valderrama, CEO & Founder of an Aquatics E-store called the Aquarium
Store Depot, triangle backlink exchange is a three-way win-win link relationship.
Mark is the founder of Aquarium Store Depot. He started in the aquarium hobby at the age of 11 and along the way worked at local fish stores. He has kept freshwater tanks, ponds, and reef tanks for over 25 years. His site was created to share his knowledge and unique teaching style on a larger scale. He has worked on making aquarium and pond keeping approachable. Mark has been featured in two books about aquarium keeping – both best sellers on Amazon. Each year, he continues to help his readers and clients with knowledge, professional builds, and troubleshooting. Here is Mark’s backlink building tip:
“Triangle backlink exchange is a three-way win-win link relationship. To make this method work, you’ll need access to another website with a DR60+ rating. It’s essentially an accelerated link exchange in which you say ‘Hey! I’ll provide you with a backlink on this DR60+ page in exchange for providing me with a link to my other website (the target).”
15. Offer Content as Resources and Engage with Bloggers
According to Gerald Lombardo, Co-Founder of The Word Counter, offering your content as a resource and engaging with bloggers on social media are some of the techniques that improve their marketing strategy.
The Word Counter is a dynamic online tool used for counting words, characters, sentences, paragraphs, and pages in real-time, along with spelling and grammar checking. In just over a year, they have built their site from 0 to 600,000 visitors a month. Take a look at Gerald’s backlink-building strategy.
“Backlink strategies, which improve website traffic, reputation, and relationships, have been an integral part of online marketing for some time. However, the methods of getting them have changed over the years.
Proficient digital marketers use a variety of techniques to improve their marketing strategy, which builds links on sites with high authority and meaning. One such technique is to offer your content as a resource. Copywriters and bloggers are prime users of our services. Searching Google for our niche and link round-up helps us find authors posting on a regular basis. This strategy relies heavily on the assurance and relatability of your content.
Engaging with bloggers on social media is another way to approach this situation; we have found that has helped us build business relationships as well. In summary, backlink campaigns need to be researched beforehand and acted on efficiently. Develop a blueprint that works for your business, industry, and of course, your team, and go from there!”
16. Link Baiting
According to Sharon Winton, Co-Founder and Marketing Director of Gomontana, link baiting was the key that enabled her to forge a high-quality link profile for her websites.
Gomontana is a one-stop-shopping assistant when it comes to finding the best product for people’s needs at the best price. Here is one of Sharon’s backlink-building strategies.
“Link building is undoubtedly a proven way to increase your website’s rank in SERPs. As a digital entrepreneur, I always arm myself with the best backlink-building strategies that are proven effective. Let me share one.”
Link baiting, arguably, is the best when it comes to one-way link building. It was the key that enabled Sharon to forge a high-quality link profile for her websites. With it, you’ll not only get links but also rank for the keywords you used in the content that you create. All you need to do is create content with good quality that can attract one-way links. It can be anything from a popular video to a research project or to an evergreen guide. To make good content, create it to be visually appealing and must be personalized. The more visually impressive, the more hype it’ll get and the more people will be enticed to link to it. Free guides and resources are the best ones that work. Well, who doesn’t want to link to it when it’s just free but they’ll get something great out of it right?
The bottom line, link baiting is a strategy that will never cease to have value. It’s just one of the easiest ways to get backlinks that anyone can take advantage of. Once you’ve created content that is worth linking to, the job is already done. And the best part, links will continuously flow without even asking for it.
17. Create a Similar Link with Reference Reputability
According to Olivia Tan, a tech expert and Co-founder of Cocofax, making almost the same link as your competitor and providing a reference for reputability are some of the best strategies for backlink building. Take a look at Olivia’s tips below:
“Create almost the same link as your competitor: This means that you should make almost the same link as your competitor. Still, it should be in a way that they cannot tell that’s it’s the exact copy of that, and you have to do more marketing than your competitor to make your SEO more popular. Add images: You can add some beautiful images with the link that would attract more amount of visitors to your link. Try to make your link as attractive as possible. Content marketing: Pay more focus on your content marketing. This can attract many visitors, too, because when they look at your content and find them interesting, they will click on your link.
Be brief but valuable. You should execute your backlink-building strategy very carefully because if it does not execute how it is supposed to, you may face a lot of loss, and your backlink-building strategy could also fail. So be very particular about your strategy and think of every possible outcome.
Provide a reference for reputability. Your reputability can only be maintained if your backlink-building strategy works because when your link is clicked by the visitors, then only your link could make some name in the market and could get the required respect like other big links.”
18. Create Linkable Assets
According to Aaron Gray, co-founder of NO-BS Marketplace, creating linkable assets are designed to generate backlinks on a consistent basis. Here is Aaron’s backlink building tip:
“Linkable assets are high-quality pieces of content, such as infographics, tools, or case studies, which are designed to generate backlinks on a consistent basis. Linkable assets are shared at such high capacity because they provide value to a certain niche or industry audience.”
To create an effective linkable asset, start by researching your niche. You can use Ahrefs’ Content Explorer tool to search for keywords within your niche and sort the results by referring domains. This gives you an idea of what content is linked to the most. Once you’ve developed an understanding of what asset types perform the best, use this information to create a resource that outperforms existing assets of a similar nature – both in terms of design and information value. As a result, you’ll start to build backlinks frequently as more people come across and utilize your linkable asset.
19. Resource Page Linking to Edu Websites
According to Ron EvanDel Rosario, Link Building Manager at Thrive Agency, having backlinks from .edu websites got them numerous organic backlinks. Thrive Agency is based in Texas and is one of the biggest marketing agencies in America. Take a look at Ron’s insight:
“I’d say .edu resource page link building will be trending for 2022! Of course, this strategy has been around for some years now, but some small businesses are still not aware of how powerful these sites are. Many university and college websites are constantly updating their resource
pages that link to articles that could help their faculty and students. Let’s say you have an article tackling mental health – you need to find resource pages first and then find those search strings in Google. You will then determine if your article will be well-suited for that page. After finding out all the necessary information, email the person responsible for the resource page, and hopefully, they would accept it and link it to your content! We have had many backlinks from .edu websites in the past, and let me tell you – our traffic skyrocketed, and we even got numerous organic backlinks because many other sites will link back to the .edu page as their resource.”
20. Link Intersect Technique
According to Jordon Scrinko, Founder & Marketing Director of Precondo, using a technique
known as “Link Intersect” to identify websites that link to his competitors is one of his strategies for building backlinks. Precondo is a dominant website that helps investors and first-time buyers get advice and access to Pre-Construction developments across Canada. With over 8 years of
experience in the industry, Jordon holds expertise in business, marketing, and investment. Here is Jordon’s backlink building tip:
“My favorite trick for identifying link opportunities is to spy on my competitors. I analyze where they get their links from, using a technique known as* link intersect* to identify websites that link to many of my competitors. When the link profiles of different competitors are intersected, you are left with websites that are invested in your industry and excited to link to the new kid in town. These are the sites you should concentrate your efforts on for the greatest possible impact.
Now that you’ve determined which websites to target, the first step is to familiarise yourself with them. Read their blog, follow them on social media, find out who writes for their website, and so on. Begin by establishing contact with them, and when the time seems right, send them an email. Pitch them on rewriting one of your excellent articles for their website or writing an entirely new piece for them. Even merely being friends with them will bring you opportunities.”
21. Utilize Google Search Console
According to Nazy Rafaeil, SEO and Marketing Director at Jovani, using Google Search Console helps her in building backlinks. Jovani is based in New York, a dress manufacturer and wholesaler. They are best known for making fashion-forward and classic designs that women
all over the world admire. Take a look at Nazy’s backlink building strategy:
“I use Google Search Console to help build my backlink strategy. The tool helps provide valuable insights that can aid in boosting your brand’s rankings. Google Console Report also enables you to monitor the top linking sites.
They are linked back to your site, which can help boost website traffic. Once you know which type of content the media outlet prefers, create content that matches the brand’s persona. This strategy would help increase your visibility in the online world.”
22. Create Guides on your Domain of Expertise
According to Paul Sherman, Chief Marketing Officer of Olive, providing equally high-quality expertise will give you a backlink from a high-quality domain. Olive is a company that deals primarily with extending auto warranties and protecting clients from unexpected auto repair bills.
Here is Paul’s tip for building backlinks:
“Leverage your expertise by creating guides on your domain of expertise. At the most fundamental level, the main reason that a high-quality domain will give you a backlink is if you provide equally high-quality expertise and value to their website. Therefore, it’s all about creating high-value content.
This means that if you’re an expert in, say, financial literacy, you have to create a well-researched and credible guide in financial literacy so that other domains will see your content, realize that it provides value to their readers, and, consequently, give you a backlink.”
Ranking high in search engine results depends critically on your website’s link profile. Google is primarily concerned with the experience users have with your site, not how many links point to your page.
Use blogging, social media marketing, search engine optimization, and any other marketing techniques to build links smartly.
It is not about building links, but rather about earning natural, quality links. Quality, not quantity, is what matters.
Make use of these foolproof link-building strategies to build a successful blog that both readers and search engines love.
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