How to Optimize Your Website for SEO and Conversions

how-to-optimize-your-website

Creating a website and listing products is not the end of your website efforts; you will have to optimize it in order to attract a constant flow of leads. Learning and implementing the steps of how to optimize your website for SEO and attract more conversions is equally important. Once you optimize your website for SEO, you can easily attract good traffic to your website and close more deals. 

Furthermore, a well-optimized website is more likely to be discovered by a wide audience with excellent metrics like bounce rate, time on page, etc. If you optimize your website for SEO and conversions, you probably wouldn’t have been struggling today with your business. However, it is never too late. We have put together this comprehensive guide on the step-by-step process of optimizing your website for SEO and conversions to allow you to attract more sales.

What is SEO?

SEO (Search Engine Optimization) is simply a process that helps increase your website traffic by ranking your website higher in the Search Engine Result Pages(SERPs). It improves brand discoverability, conversions, and sales for the business. 

For example, 

Suppose your business is about helping other businesses with a CRM. Your prospect may search on Google with the keywords “Best CRM software” or “How to use a CRM software,” etc. In such cases, if you have done the SEO of your website right, your website can be on the top of the result pages, resulting in better chances of conversions!

5 Reasons You Need to Optimize Your Website

There are tons of reasons why businesses should optimize their website as per SEO standards. SEO is an important requirement for an online business to thrive, considering the massive chunk of websites created every day. Here are some reasons how optimizing your website can help you stay ahead of the competition.

Make your website focused on the target audience

Google is focused on displaying only the best possible content to the users. It prioritizes the content as per more than 200 different ranking factors, which also determines the ranking of your website in general. The Google algorithm is designed to only display the content that offers the most valuable information to the searchers. 

In order to optimize the SEO for your website, you need to choose specific keywords. The keywords should be similar to those that users might use when they are searching on Google. More than that, if you are writing content, make sure to include a meta description. A meta description is a way to help both Google and users understand your content quickly.

As you optimize your website for SEO, you are working towards a specific goal for your business, such as joining an email list or buying a new product line. By doing this, you can achieve the goal and rank higher in the SERPs at the same time.

Grow organic traffic

Businesses often tend to spend a humongous amount of money on paid advertising. However, attracting traffic through SEO is free. You only have to pay for promoting your content and optimizing your website, which is way lesser than paid advertising methods. Organic searches have higher closing rates and clicks compared to paid searches. Hence, optimizing your website for SEO can help in bringing more conversions to your business than paid advertising.

Monetize existing traffic

Often businesses witness customers checking out their website and leaving without making the purchase, resulting in loss of potential sales. One of the prime causes for this is not having a long-lasting impression on the visitor and lesser attention spent on the user experience. 

When you optimize your website for SEO, you will get a better insight into the user experience. You will also find out better ways to enhance the user experience. Finally, it will give you a better understanding of how to improve the clicks on the call to action (CTAs) and many more.

You can also try remarketing, wherein you nudge the previous customers by making them sign up for your email list. This way, you can capitalize on your existing traffic and improve conversion rates without spending extra effort on gaining new traffic. 

Bring more conversions

A website does not just need to be prepossessing to the eye but also valuable to the customers. If your website is not optimized to bring enough conversions, it is definitely not bringing your business efforts to fruition.

To maximize the conversion rates, you need to study your audience closely and understand their needs and requirements. Once you have done the research and added the data to your website in the form of content, you can easily witness a hike in the conversion rates. 

Offer your audience what they expect

Most potential customers make google searches for their requirements. Suppose you have a business of women’s apparel. Your potential customer searches for women’s jeans on google for their requirements. Now, if you create a well-crafted, detailed blog post about getting the best women’s jeans and styling them in different ways, your website may be in the top ranks in the SERPs. 

Next, when the potential customer reads the blog post, it can act as a lead magnet to make them sign up for your email list. Now when you start sending out emails regarding different offers, discounts, and incentives running on your website, you can expect an immediate sale in no time.

Thus optimizing your website gives your customers what they need while SEO helps improve your rankings, and all of this is finally carried out via website optimization!

How to Optimize Your Website for SEO in 8 Simple Steps

Now that you are finally convinced into optimizing your website for SEO, let’s bring you to the step-by-step guide for optimizing your website to boost SEO and bring more conversions to your website. As we said, everything comes down to improving the SEO for your website. Considering this aspect, let’s check out the process quickly and kickstart the optimization.

Step 1: Analyze website data

The first step to optimizing your business website for SEO is to analyze every piece of data in your website. You can find user behavior reports and Google Search Console traffic data to get a better insight into the user behavior of your prospects on your website. The Google Search Console tracks key metrics for your websites, such as the number of sessions, bounce rate, and many more.

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Analyzing such specific metrics can give you a better insight into your website’s flaws and gaps, which you can later optimize in the upcoming stages.

Step 2: Conduct the keyword research

Like we said, keyword research is one of the integral requirements for better ranking. Tools like Ubersuggest and Google Keyword Planner are some incredible free resources to find the best keywords relevant to your business and niche. 

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You can find long-tail keywords and similar other keywords that your target prospect may search on Google.

For example,

If you offer dog boarding services, you can start with keywords dog kennels. Next, when you search with this keyword, you can find a long list of relevant other keywords actively searched by your prospects.

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Use these keywords while creating in-depth articles and website content to attract more audiences to your website.

Step 3: Produce valuable content

The ideal length for blog posts is typically 1,600 words. However, you can always increase or decrease as per the information you are willing to add to the blog. You also need to search for your primary keyword and visit the top 10 results in the SERPs to gain a better insight into your competitors’ approach. 

Remember. Length isn’t everything. The more valuable information you add to your blog, irrespective of the word count, the better your chances of ranking your website higher in the SERPs.

Step 4: Optimize the On-page SEO

On-page SEO is about optimizing your website with different factors such as headlines, subheadlines, URLs, and meta tags. The ideal way to optimize your on-page SEO is to include the primary keyword into the headline, preferably in the beginning and also under the URL and subheadlines. 

Next, you should also focus on implementing the primary keyword throughout the body of the copy at least 0.5 to 2.5 percent. Avoid going beyond that, since Google may rank your page on account of keyword stuffing. Make it as natural as possible while maintaining a constant flow of the content.

Step 5: Optimize the Off-page SEO

Now that we are done with the on-page SEO let’s start with the off-page SEO, which refers to optimizing your website via external means such as guest blogging, influencer marketing, social media activity, and other such means wherein your brand is mentioned in other websites.

Optimizing the off-page SEO helps in driving traffic directly to your website while improving your website conversions. Whenever you try such external sources, you will get a unique link that can help in generating traffic to your website. 

You do not want to get links from any small or low authority sites. You can also find the DA of the websites from Ubersuggest to find the best websites to try out for your off-page SEO. 

Step 6: Optimize for mobile

Believe it or not. Most of your potential prospects are currently scrolling through your competitor’s websites via their smartphones. Google has also launched the Mobile-first index wherein it gives preference to websites that are mobile-friendly. 

Hence, get a developer to optimize your website for smartphones. Alternatively, you can also download free or premium themes from WordPress and optimize them on your own at your convenience.

Step 7: Improve the page speed

Would you want to keep checking out a website that is extremely slow and lags at every second? No, right? So do your prospects!

Your page speed matters when it comes to user experience, conversions, and SEO. If your website takes forever to load, your prospects would likely click back and exit your website in no time, resulting in a loss of potential sales. 

To know the speed of your website, you can use Google’s PageSpeed Insights which will offer you valuable insights about your website speed across different devices. Analise whether your website is slow and optimizes accordingly. 

Step 8: Get high-quality backlinks

As we already discussed the importance of external linking, backlinks are another element you cannot afford to miss if you want to improve your business sales. Backlinks play a massive role in helping your website rank higher in the SERPs. 

Whenever you get high-quality backlinks from credible websites, google immediately improves your website credibility and ranks it higher in the SERPs. 

You just need to spend some extra amount of time analyzing the best sources, such as guest blogging websites, influencers, etc., to invest your efforts into getting the backlinks.

How Can SEO Improve Your Website Conversions?

SEO plays a pivotal role in transforming your website conversions. Seo improves conversions by directing relevant users to your content. Once they reach your content, your website has a fair chance of gaining a conversion if they find it valuable. Again, Google ranks websites based on search intent and other similar factors on the customer’s end.  

Needless to say, SEO also helps to attract the most qualified traffic, which can bring proven results to your marketing efforts. Often businesses tend to invest in paid advertising that may not bring the best leads to the business. Hence, optimizing your SEO helps attract the type of customers who are already interested in your business and are willing to invest in it if they find it worth it.

Conclusion

All these steps may initially seem overwhelming, but once you get the hang of the strategies, you can easily kickstart the process. Start by collecting data about your website and your target audiences and proceed to optimize your on-page and off-page SEO. Ensure to optimize the headlines, subheadlines, URL tags, etc., with the right set of keywords. Next, check your website speed and attract as many backlinks as possible to improve the credibility of your website. Lastly, make your website mobile optimized for an improved user experience and publish valuable content regularly. You can also create a content calendar that can help you stay consistent with your content efforts. Implementing all these strategies and witnessing the results may take a bit more time. You need to stay patient and consistent with your efforts, and you are all set to achieve more conversions soon.

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