Are you a SaaS business owner considering the best blogging platforms to use? Blogs have proven to be a highly effective marketing tool for many different industries, particularly SaaS companies. Businesses are rapidly transitioning to blogs to boost their business sales and amplify their marketing efforts.
Blogs can help to reach a wider audience and serve as a guide for the customer’s buyer journey. More than that, it is also a great tool for ranking higher in the SERPs! However, not every business owner is tech-savvy to start their blogging website right away. This is precisely why such businesses rely on blogging platforms.
Blogging platforms can ease the process of developing a blogging website for a business. It doesn’t require any coding or technical experience. They can simply purchase a suitable blogging plan then create and customize their website in a few minutes! Sounds easy, right?
If you are a SaaS business owner and looking forward to building your blog, then congratulation! You landed on the right page where we have created a complete list of the best blogging platforms for SaaS. Let’s get started!
Benefits of Blogging Platforms
Still contemplating whether blogging platforms are worth your investment or not? Here are some valuable benefits of using a blogging platform to publish blogs for your SaaS.
No technical knowledge required
Three is no compulsion for business owners to be proficient at coding and other technicalities for running their business. Blogging platforms make the process of creating a blogging website easier by handling all the heavier work of coding.
You do not need to handle the backend or frontend of your blog. All of it will be taken care of by the blogging platforms. This brings the feasibility to business owners of launching their blog without the need for any technical knowledge.
Many blogging platforms offer additional tools designed to boost the ranking of the blog and the business in the higher ranks of the SERPs. As a business owner, you may have to invest in those tools separately, incurring higher expenses. While choosing the right blogging platform, you can avoid the additional expenses while making complete use of these tools to boost your business.
Ease of use
Blogging websites are highly intricate and challenging to build and handle. If you do not have sufficient expertise and knowledge about website development, you will have a tough time designing the website elements and the layout.
Blogging platforms usually offer a drag and drop builder, which makes the entire process of building the website streamlined. You can easily customize your website with this drag and drop builder and create your ideal website effortlessly!
If you start bundling your website manually, you may incur extra charges for the themes and plugins for the blogging website. On the contrary, most blogging platforms offer you plenty of themes and plugins that expand the website’s functionality while making it look more appealing and professional to the readers.
The 5 Best Blogging Platforms to Choose
Now that we have already discussed the benefits of investing in blogging platforms, let’s check out this list of the top 5 blogging platforms tested and loved by SaaS business owners for their blogging needs.
Wix is one of the top choices of most SaaS owners. It is also perfect for anyone who has never built a website before and is not technically sound. They are easy to get started with and navigate throughout the journey.
The drag and drop builder at Wix makes the entire process of creating different web pages, customizing, and adding all the elements into the web pages seamless and fun. With the drag and drop builder, you can easily bring your vision into reality by creating a professional blogging website in just a few minutes!
It also has over 975+ professionally designed templates for business owners, which are simplistic and perfect for every business. You can also make your own template while adding your creative touch and kickstart your website.
With Wix, the entire procedure of creating posts, adding products, editing post content, sharing on social media, managing engagement is quick and easy. You can also find tons of exclusive tools designed to help market your new blog for SaaS and promote it to the target audience. They also offer a logo maker, social media post designer, drag and drop email editor, and so much more along with their plans.
One of the best parts about the Wix platform is that you can even add blogs right from your smartphone. Just install the Wix mobile app, and you can manage your blog at your fingertips.
Even though Wix offers a free plan which is perfect for bloggers with a passion project, as a SaaS owner, investing in the paid plans is the smarter choice. One of the most prominent pros of investing in paid plans is that you get the domain name of your business, which is one of the elementary requirements for running a professional business.
The pricing plans start from $14/month, which includes everything you will need to get your blog up and running in no time!
WordPress with Bluehost
WordPress is undeniably one of the most used blogging platforms worldwide. When paired with Bluehost, this combo is unbeatable by any other blogging platform. WordPress is trusted by thousands of startups and enterprise owners and for the very right reasons.
WordPress comes with multiple features and benefits that are highly crucial for making your blog successful. Even though the learning curve with WordPress may not be the easiest, once you get a hold of it, there is no going back. WordPress is beginner-friendly, but the list of features can make it slightly overwhelming for new users. Hence, it may take a few hours or days to finally learn how to use it well.
WordPress comes in two different variations:
It is a self-hosted platform wherein you need to purchase the domain anime and hosting plan before investing in WordPress plans. Here you are hosting your website, which is one of the ideal choices when running a blog for your business.
As we said, when you pair Bluehost with WordPress for hosting, the combination is surreal! It’s the #1 recommendation of most of the blog owners out there!
It is beginner-friendly, affordable, and offers incredible services at a competitive price rate. Let’s not forget, the creators of WordPress also recommend using Bluehost with their platform.
Setting up your Bluehost with WordPress may sound intimidating but trust us, it is very easy! All you need to do with Bluehost is sign up, follow the instructions till the final checkout, and your account is ready to be used with your WordPress website. To install and integrate Bluehost into your WordPress, you can again find a list of instructions guiding you throughout the complete process.
The other variant of WordPress is wordpress.com, wherein WordPress takes care of all your hosting. However, you lose a lot of control here, which is a major benefit of choosing wordpress.org for your business.
Coming to the choice of themes in WordPress, you get thousands of free and premium themes to choose from. You can also customize the themes as per your brand. You can also install multiple plugins to your website to enhance the functionality of the drag and drop builder. If you are willing to create a blog for your brand which is professional and gives you more control over your website, WordPress and Bluehost are the way to go!
Strikingly is another great platform for building your SaaS blog since it is reputed for offering some of the most visually appealing elements into websites that can help attract more readers to the blog.
With Strikingly, you can use the template-based editor, which can help create a wonderful website in just a few hours! You can also find many ready-made templates and start working with them right away. You can also customize their images, text boxes, buttons, and so much more. Basically, you have great control over your website with Strikingly.
Furthermore, you need not invest in a different hosting platform since you get it along with the blogging platform, resulting in lesser steps of setting up a blog.
For an eCommerce business, you can also leverage their eCommerce features by adding your store, connecting to payment gateways, etc.
Although you can try out the free plan, it comes with a subdomain of strikingly.com, which never looks professional as a SaaS business. To get rid of this subdomain, you need to opt for the paid plans. Here are the pricing plans at Strikingly:
Squarespace has already powered multiple SaaS businesses and is one of the most reliable blogging platforms in the market. Like the other platforms, you can easily build your website with the drag and drop builder in a few minutes.
You can also customize your entire blog as per your interests, both in terms of designs and placement. Furthermore, you can also avail yourself of the eCommerce platform and add all the eCommerce elements to start your store with Squarespace.
Just like the other platforms. Squarespace also has a free plan, but it is definitely worth the investment if you are considering the paid plans since it gives you additional benefits, which can help grow your blog in the long run. The paid plans start at $16/month. Here’s the breakthrough of the pricing plans at Squarespace.
Blogger is an evergreen platform in the blogging space. It has been thriving since 1999, and it’s been more than 20 years, Blogger is doing incredibly well in the market.
Blogger is a platform powered by Google, which is entirely free and is excellent for SaaS startups getting their hand into blogging.
You get all the features you need as a blogger and tons of scope for customizations for your blogs. You can earn revenue from your blogs by using Google Adsense here, which brings you to Google Analytics, an incredible tool to track the performance of your blog.
If you are genuinely tight on budget and are unsure of your decision to start blogging for your SaaS startup, Blogger is the ideal way to proceed.
How to Choose the Best Blogging Platform
Even though we have already narrowed down your choices with the lists of the best blogging platforms for SaaS, you may still be confused about choosing the right blogging platforms for your business. Ideally, while selecting a blogging platform for your business, here are some aspects you should consider:
Blog setup process
Like we said, not every Blogger comes from a technically sound background. Hence, it is essential to invest in a blogging platform that does not require handling any technicalities as a customer.
The process of setting up your business blog should be easy, and no coding should be involved. It is even better if you have a set of instructions ready to guide you throughout the entire process, considering most of the customers are naive about implementing and using the setup.
If your business is a mere startup right now, but if you are looking to grow and scale your business in the long run, you need to focus on a blogging platform that offers you the scope of easy scaling and supports massive incoming traffic at a single point of time without any hindrance.
Website and copyright ownership
It is always advisable to review the content policy on every blogging platform before investing to understand the copyright owner of the content you post on the platform. Most of the blogging platforms we mentioned here give you complete rights and control over the content you post on the platform, yet it is always better to cross-check before making the final investment. Typically, to get more control over your content, you should invest in self-hosted platforms such as wordpress.org with Bluehost since it gives you more freedom for your blog without any restrictions.
There could be many instances wherein your blog may have downtime or technical issues. In such cases, you need assistance from the customer support of the specific platform. Hence, choose platforms that have prompt customer service.
Most of the platforms we mentioned above have a 24*7 customer support service which is ideal for getting assistance at any point during the day.
You can also look for platforms with a vibrant community wherein you can discuss and ask for assistance during times of need. Many platforms have active communities that are equally passionate about answering your queries at their best knowledge.
If you are a SaaS startup, you may have a tight budget. However, since you are opting for blogging for SaaS as a business venture and not a passion project, it is always preferable to invest in the paid plans and not the free plans of the blogging platforms.
Look for paid plans that come under your budget and analyze the features and services they offer for your business. To sum up, think about the purpose of the blog and choose the pricing plan accordingly.
Blog site features
Different blogging platforms will offer you different features such as the drag and drop functionality, SEO tools, shortcode editors, email marketing integrations, and much more. Such services can be highly beneficial in growing your blogging website exponentially without investing more in these services separately.
Blogging platforms offer great feasibility to business owners and bloggers in setting up their blogging website with minimal effort. However, the key to choosing the right blogging platforms is to focus on the blog’s purpose, copyright policies, ease of use, additional features, and budget. If you are looking for our best recommendations, Wuix and WordPress with Bluehost should be your ideal choice to grow your business. However, if you just want to explore blogging, nothing beats Blogger here. Thus, analyze every aspect and choose the best blogging platform for your business accordingly.