BooleanMaths
Cut Wasted Ad Spend & Scale Winning Campaigns
Tired of holding your breath every time your eCommerce store, Meta, and Google’s numbers don’t match?
iOS14+, cookieless browsers, blockers, and stricter privacy regulations have dramatically limited cross-site tracking, leaving ecommerce brands with fragmented, delayed, or missing attribution data. You’re flying blind because nobody seems to know what’s driving sales and what’s not?
And most attribution tools cost thousands of dollars per month for this data!!! 😮 (looking at you Hyros and TripleWhale!)
Forget them! With BooleanMaths, just connect your store and ad accounts to get accurate marketing attribution data that reveals what truly drives revenue and cut wasted spend. 💪
Key Features
Advanced Analytics
Unify Ads, Checkouts, and CRM data into one dashboard for complete marketing visibility.
Boost Ad ROAS with CAPIs
Send accurate first-party data to Meta and Google Ads to fix tracking gaps and improve optimization.
Smart Short Links
Create branded links for influencers and campaigns to track clicks, conversions, and true ROI.
True Multi-Touch Attribution
See how every channel and campaign contributes to a sale from first click to final purchase.
Overview
Get precise marketing attribution, cut wasted spend, and confidently scale the campaigns that truly drive revenue.
Getting Started with BooleanMaths is easy:
1. Install and Setup the Pixel: Add the BooleanMaths Pixel via the native apps or Google Tag manager.
2. Connect Your Ad Accounts: Link your Meta and Google Ads in one click to unify campaign data, ad spend, and conversions.
3. Activate Conversions API: Enable server-side tracking to send verified first-party events back to Meta and Google.
4. See True Attribution Data: Measure your True ROAS with every sale traced back to its real source.
Why Choose BooleanMaths?
- Stop wasting budget: Reallocate spend to the channels and campaigns that actually drive incremental revenue.
- Confident scaling: When you trust attribution, you can push winners harder without guessing.
- Faster decisions: One clean view beats hours of spreadsheet reconciliation and back-and-forth.
- Lower acquisition costs: Better, cleaner conversion signals make ad platforms optimize more efficiently.
- Better creative testing: See which ads and angles truly move the needle so you iterate with purpose.
- Stronger client/stakeholder trust: Clear, defensible attribution reduces reporting disputes.
- Improved profitability: Understand payback windows and LTV so you scale what brings high-quality customers.
- Reduced tracking risk: More resilience to browser changes and privacy shifts means fewer blind spots.
Who Needs BooleanMaths?
- DTC founder / CMO: Get a single truth for board updates; scale winners confidently; understand payback windows.
- Performance Marketer: See which ads and audiences actually convert and compare models without rebuilding reports
- eCommerce Manager: Tie merchandising and promos to channel impact and track funnel drop-off through checkout.
- Marketing Agency Owner: Prove value with client-ready attribution and standardize reporting across accounts.
- RevOps Team: Tie spend to revenue and margin.
Get lifetime access to BooleanMaths today!
Demo: See BooleanMaths in Action 👇
Plans and Features
Deal Terms
- Lifetime access to BooleanMaths
- All future LTD Plan updates that map to your plan
- You must activate your license within 60 days from the purchase date. RocketHub has no recourse or influence thereafter nor will engage on your behalf. You will need to work directly with the third party partner and its their sole decision to honor the license though they’re under no obligation. To avoid this loss, please redeem the license.
- 30-day money-back guarantee, no matter the reason. No exceptions thereafter
Features Included in All Plans
- Unlimited Custom Domain UTM Tracking Links
- AI Powered Insights
- Custom Reports
- Webhooks
Tier 1 - RH Startup
Maps to Startup Plan-
All features above included
-
1M Events/month
-
30 Projects
-
5 Users
-
120 Days of Data Retention
Tier 2 - RH Pro
Maps to Pro Plan-
All features above included
-
5M Events/month
-
100 Projects
-
30 Users
-
180 Days of Data Retention
Tier 3 - RH Business
Maps to Business Plan-
All features above included
-
30M Events/month
-
300 Projects
-
Unlimited Users
-
360 Days of Data Retention
Frequently Asked Questions
While tools like Google Analytics give you a surface-level view, BooleanMaths dives deeper. We combine data from multiple platforms and apply smarter attribution models so you get a full picture of what’s working and what’s not.
Here is a comprehensive list of new updates:
- Migrated to RedisMQ for high-performance data processing (sync every 10 minutes).
- Optimised Meta CAPI flow to send complete visitor data for higher EMQ scores — including IP, FBP, FBC, Click ID, User-Agent, Country Code, Zip, Currency, and Addresses.
- Added support for Offline Events, App Events, and POS Orders.
- Enhanced Google Ads CAPI with improved stability and error handling.
- Integrated Facebook Events Manager view inside BooleanMaths to visualise EMQ and overlap metrics.
- Built an AI-driven attribution engine with multi-fallback logic, achieving 98% accuracy for 3rd-party checkouts.
- We are now compatible with all major checkout partners → ShopPay, Express, Bolt, PayPal, Gokwik, Shopflo, Shiprocket, and more.
- Compare the impact of multiple attribution models across Channels, Campaigns, Adsets, and Ads, to visualise how each model influences ROAS and conversions.
- Expanded attribution coverage to Adset and Ads level.
- Introduced Any-Touch Model and improved logic for Unattributed, App, POS, and Offline Orders.
- Added Attribution Accuracy Alerts for low match rates.
- Enabled Attribution powered True ROAS for Ads Manager and Products.
- Added a Manual Attribution layer to fix unidentified UTMs and ensure 100% attribution coverage.
- Set up a sync for Products, Collections, and Inventory directly from Shopify.
- Launched Product Analytics powered by multi-model Channel Attribution and Discount Tracking.
- Fully compatible with 10+ attribution models for deep product-level insights.
- Introduced performance views for Campaign, Adset, and Ad levels.
- Added True ROAS, New Customer ROAS and Incrementality metrics.
- Decoupled Ads Manager from event data for 100× faster load speeds.
- Improved error handling for authentication, UTM, and traffic inconsistencies.
- Enhanced our Shopify App to sync Products, Collections, Inventory, and 3rd-party webhook data and added multi-currency support and Shop Currency sync.
- Integrated with GA4 to enable sharing event and user data.
- Added Klaviyo, Mailchimp, Omnisend, Bitespeed, KwikEngage, QuickReply, SuperLemon, and Bik integrations to capture Email & WhatsApp marketing data.
- Users can now create Custom Events and upload Offline Events directly.
- Added Derived Events for deeper segmentation. This includes → Multiple Page Views, Multiple Purchases, Add to Carts, High/Low AOV, etc.
- Integrated Klaviyo APIs for sending events, user data, and audience segments.
- Introduced new Attribution, Product, and Retention Dashboards powered by Superset.
- Added Download Support across Visualisations, Tables and Reports.
- Automated Daily & Weekly Update Emails for performance insights.
- Revamped UI across User Profiles, Link Builder, Influencers, and Integrations.
- Added advanced filters, improved navigation, richer visualisations, and better error feedback.
- Improved Link Builder performance and Influencer Analytics.
- Incorporated Influencer Traffic as a distinct channel in attribution.
- Enabled tracking for client-owned domains to unify influencer performance data.
- Custom Audiences & Audience Builder, set to launch for Meta, Google and Klaviyo.
- More Attribution Models including Markov and Data-Driven Attribution.
- AI Ad Assistant powered by GPT, built as a BYOK (Bring Your Own Key) module.
- WooCommerce Plugin to expand platform compatibility.
- More Integrations with CRM, Analytics, Email, WhatsApp, and other marketing tools.
- POAS (Profit on Ad Spend) to include COGS and cost-based profitability tracking.
Nope! While we’re popular with D2C brands, any business that runs marketing campaigns can use it to track and improve their campaigns. These include ecommerce brands, B2B companies, SaaS, and agencies.
After purchasing you will get a unique redemption code within your Order Confirmation email. It will also contain Redemption Instructions. Simply follow the instructions to redeem your purchase.
We offer a hassle-free 30-day money back guarantee. You can submit a refund request from your My Account dashboard once logged in – OR – you can email – [email protected] with details and we’ll process the refund as soon as possible. Refund requests AFTER the 30-day period will not be provided.
Yes. To the extent that new features do not have a per-use cost or API usage or substantial hardware or bandwidth cost to our company, they will be included in the respective plans. Our lifetime deal plans map to our standard plans on the website. Like any business, we may update pricing, limits, and/or names of our public plans in the future but will always honor the plans and limits as shown here for lifetime deal license holders.
At the time this deal was launched, RocketHub does not support changing or upgrading your plan after purchase. LTD’s purchased via RocketHub also currently doesn’t support combining or stacking purchase codes. We recommend purchasing the tier that your business can grow into.
Founder Details
Quick Information
Founded: January 2023
Headquarters: Mumbai, India
Company Size: 6 employees
Product Stage: Startup
Financial Stage: Funded (Pre-Seed)
Quick Links
Letter From the Founder
Hey Rocketeers,
A Pain Point we’ve repeatedly seen across brands is – the difficulty of measuring marketing efficiency. Ad platforms inflate numbers, pixels break across browsers, and attribution is always biased/incomplete.
As founders, marketers, and engineers, we struggled ourselves. We have tried every analytics tool, but nothing gives an accurate, actionable view of how Ads, Influencers, & organic channels impact sales.
That’s why we built BooleanMaths. A Marketing Attribution platform that helps Brands scale with true data.
With BooleanMaths, you can:
* Track full visitor journeys across Ads, checkouts & offline
* Measure True ROAS via attribution models
* Sync first party data to Meta & Google via CAPI
* Analyse performance for products, campaigns & audiences
We’re constantly adding new models, integrations, and AI-driven insights. If you have any feedback or ideas, I’d love to hear from you – [email protected]
Nitesh Singh & Saurav Suman
Co-Founders, BooleanMaths
Company Updates and FAQs
2023 – Mumbai, India
I was head of Product and Data at CreditMate, a fintech that scaled nationally and was later acquired by PayTM. I’ve also led Data Science at Citibank and SunEdison, and built multiple data and analytics products across my career.
My Cofounder Saurav is a Tech Entrepreneur who has built Software and Data products at Raydar, Voylla, Auronia, DSP and CreditMate.
Before BooleanMaths, we attempted a data exchange platform between consumers and brands driven by consumer consent. We acquired 25K+ users on the consumer front but struggled to scale on the brands front as they needed a much larger user base. The conversations with Business Owners directly shaped our pivot into marketing analytics, where we found significantly stronger demand and early traction.
While building our earlier consumer data platform, we worked closely with D2C brands and saw a recurring challenge: they struggled to scale because they couldn’t clearly identify where to invest in marketing or how to attribute revenue accurately.
As we dug deeper, it became clear that they couldn’t see true ROAS — Meta/Google numbers were inflated, and third-party checkouts were creating major tracking gaps.
Problem – Brands cannot trust the numbers shown by Meta/Google due to attribution loss, overlap, wonky pixels, 7-day cookie expiry, 3rd-party checkouts, and fragmented customer journeys.
Solution – BooleanMaths captures every touchpoint using first-party tracking + checkout integrations, enriches it using CAPI, and computes True ROAS across campaigns, products, adsets, influencers, emails & organic channels.
Lifetime Deal
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Got a Question? Ask here.
hi. how does top tier on rockethub compare to top tier of Booleanmaths when it was on sale on Saaszilla?
Hi Neross, Great question! The Top Tier on RocketHub matches the limits from our Top Tier on SaaSZilla – same data retention, all the features core features. On top of that, you’re getting all the new features we’ve shipped since then, plus an increased limit of 300 projects (vs 250 earlier). And the RocketHub top tier is actually a bit cheaper as well.
Hello does this also do lead gen?
Yes, BooleanMaths works for lead generation too using our Direct Pixel + Custom Events setup. You can use it to track leads, form submissions, offline conversions, and other non-ecommerce events, attributing them back to ads, campaigns, and channels.
Before buying few queries:
1. So far, it will decrease the complexity of configuring paid ad data tracking, which we set up with the help of server-side data trackers, so that we can use data for retargeting and also let Andromeda understand more precise conversions, right?
2. Can we use it for CRMs like Gohighlevel funnels? Or how are you configuring things for a different kind of CMS, like WordPress or Webflow, by tag manager??
3. Do you have enough knowledge base or tutorials from which users can learn how things need to be set up?
4. What about other social media platforms? Will you also start to include those near future?
5. What is your plan with this tool in the next 1 year for development purposes?
Great questions, here’s a quick breakdown:
1. Yes. BooleanMaths simplifies the entire setup by handling server-side tracking, CAPI, attribution, and clean data syncing in one place.
You get more accurate conversions, higher EMQ scores, and stronger retargeting signals for Meta/Google without the usual complexity of managing your own server-side setup.
Plus we also track and evaluate attribution at an Ad Creative level, which is where all the magic by Andromeda happens.
2. Yes. For CMS platforms like WordPress, Webflow, Wix, custom sites, you can use:
– Our Pixel Script
– GTM integration
– API + Custom events
We’ve already implemented similar setups for WooCommerce, aMember, Magento and other custom systems – so lead-gen works seamlessly.
No. We do not have an Integration for GHL currently.
3. Yes, we have documentation + guided onboarding steps, and we’re actively expanding BooleanDocs with setup videos, walkthroughs, and platform-specific guides.
You can find all the resources here – https://booleanmaths.gitbook.io/booleandocs
We also provide 1:1 onboarding support for LTD buyers.
4. Yes. We already support Meta & Google, and next in line are:
– TikTok Ads
– LinkedIn Ads
– Snapchat Ads
These are part of our integrations roadmap.
5. Our roadmap includes:
– More Attribution Models (Markov, Data-Driven Attribution)
– Deeper AI insights with our upcoming AI Agent
– Audience Builder for Meta, Google & Klaviyo
– POAS (Profit on Ad Spend) with COGS & all costs
– More integrations (CRM, Email/WhatsApp, SMS, Ad platforms)
– WooCommerce native plugin
– Cross-device + cross-browser identity resolution upgrades
– A full UI/UX redesign of the platform
Our goal is to become the most accurate, cross-channel attribution + CAPI infrastructure for both ecommerce and lead gen.
Great questions, here’s a quick breakdown:
1. Yes. BooleanMaths simplifies the entire setup by handling server-side tracking, CAPI, attribution, and clean data syncing in one place.
You get more accurate conversions, higher EMQ scores, and stronger retargeting signals for Meta/Google without the usual complexity of managing your own server-side setup.
Plus we also track and evaluate attribution at an Ad Creative level, which is where all the magic by Andromeda happens.
2. Yes. For CMS platforms like WordPress, Webflow, Wix, custom sites, you can use:
– Our Pixel Script
– GTM integration
– API + Custom events
We’ve already implemented similar setups for WooCommerce, aMember, Magento and other custom systems – so lead-gen works seamlessly.
We do not have an Integration for GHL currently.
3. Yes we have documentation + guided onboarding steps, and we’re actively expanding BooleanDocs with setup videos, walkthroughs, and platform-specific guides.
You can find all the resources here – https://booleanmaths.gitbook.io/booleandocs
We also provide a onetime 1:1 onboarding support for LTD buyers.
4. Yes. We already support Meta & Google, and next in line are:
– TikTok Ads
– LinkedIn Ads
– Snapchat Ads
These are part of our integrations roadmap.
5. Our roadmap includes:
– More Attribution Models (Markov, Data-Driven Attribution)
– Deeper AI insights with our upcoming AI Agent
– Audience Builder for Meta, Google & Klaviyo
– POAS (Profit on Ad Spend) with COGS & all costs
– More integrations (CRM, Email/WhatsApp, SMS, Ad platforms)
– WooCommerce native plugin
– Cross-device + cross-browser identity resolution upgrades
– A full UI/UX redesign of the platform
Our goal is to become the most accurate, cross-channel attribution + CAPI infrastructure for both ecommerce and lead gen.
Looks great i have a question currently using stape.io will this cause duplication in events, should i move away from stape to use your product? Do you also do server side tracking? Like stape or wetracked
Hi Aktheer. BooleanMaths has the same server side functionalities as stape or wetracked.
Our recommendation will be to move away from stape and use BooleanMaths instead.
Even if you keep BooleanMaths & Stape active in parallel, it won’t cause any duplication of events as we make sure to pass on all the necessary keys (event-id, fbc, fbp) for deduplication.
For Google Ads does it also show the exact keyword and match type that got the conversion?
Hi Tom, right now, BooleanMaths does show Google Ads attribution at the Campaign, Ad Group, and Ad level, including the click details and UTM parameters.
However, exact keyword + match type reporting is not always available as Google’s newer Privacy Sandbox + API restrictions have made keyword-level visibility tricky.
We’re working on it as part of our Google Ads enhancements roadmap to get 100% coverage
Can you define ‘events’ in these tiers? Isn’t this tool more suitable for the e-commerce sector? I advertise on both Meta and Google, but not for clients who have an online store. Love to hear it. Thanks!
1. What are “events” in the tiers?
Events include any tracked (input/output) action such as: Page views, Form submits / leads, Button clicks, Purchases, Custom events or CAPI events** sent to Meta/Google
If it’s an action we need to track or attribute, it counts as an event.
2. Is this only for ecommerce?
No, BooleanMaths works for both ecommerce and lead gen.
For ecommerce, we track checkout + purchases.
For lead gen, we track form fills, calls.
If you’re running Meta/Google Ads for non-store clients, the platform still works well, you will just track leads instead of orders.
Do you have native integration with Hubspot CRM?
Hi Rupesh, we don’t have a native integration with Hubspot yet.