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How The Greatest Logos Were Made

Consumer tastes and demands are changing more quickly than ever before, and brands are forced to adapt to those changes—especially when it comes to logo design. If you're thinking of updating the face of your own brand it's vital to do your research first and learn from other brands' mistakes and successes.

Respect Customers’ Time: Resolve Customer Service Complaints Quickly

Do you spend more time than you would like on the phone dealing with bad customer service?

3 Email Marketing Ground Rules To Nudge Readers Towards Conversion

The one overarching purpose of every single marketing campaign out there is to increase sales conversions. Most campaigns are a carefully orchestrated symphony of multiple marketing tools and platforms.

Is It All About The Branding?

Don't let the polite and pleasant nature fool you. Canadians are actually the most ruthless people on the earth. Ok, maybe that's a bit harsh but when it comes to the retail world, Canadians are indeed the most ruthless consumers in the world.

Content Marketing On A Shoestring Budget

About three to four years ago, social media marketing made the transition from being a “good to have" to a “must have" component of the average company's marketing mix.

The Balancing of Luxury And Technology Brings Brands To A Crossroad

Over the last few months there has been an interesting congregation of fashionistas and tech geeks (my apologies, early adopters).

Two Common Leadership Styles That Set You Up for Failure

It's easy to fall into a pattern of ineffective leadership without realizing it. You may have picked up bad habits by watching other leaders who came before you.
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