Most of your initial funding will come from your network. And that is for one basic reason: Trust. It is the catalyst that gets the funding ball rolling. As you prepare to launch, view your network as having three tiers.
Tier 1 - Friends, Family, and Dedicated Fans - Contribute first because trust and relationship is already established (plan to reach out to a few before you launch so they are ready for their role as catalysts)
Tier 2 - Friends-of-Friends and Acquaintances - Contribute after ´trust signals´ are sent (i.e., see other people contribute or see other people buzzing about your project via online discussions or press)
Tier 3 - Broader Connections and the Crowd - Contribute last because it takes more work to gain their attention and win trust
Projects that raise the most are ones that start with Tiers 1 and 2, and build momentum into the Tier 3.
How do you do that? You need a simple plan.
So, you have your goal, timeline and plan. You are ready to post your project. Here are all the elements you need to have ready to ensure your network feels your passion.
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