I first discovered the concept of lead magnets after joining an accountability + marketing group 3 years ago and have added them to my sites for several reasons:
To build an email list of potential peeps interested in my brand
To effectively cultivate a relationship and build trust with readers that subscribe to my list
To at some point, convert my email subscribers into customers
They key to getting visitors to opt in for your lead magnet is to offer them a resource with a very high perceived value — as in something that they can take, use and implement right away.
What Qualifies As a High Converting Lead Magnet?
Anyone can throw something together and try using it as a lead magnet. However, there are a few things that separate good lead magnets from bad ones and they are as follows:
1: Your lead magnet needs to solve a specific problem for your target audience.
This is simply a matter of figuring out what your audience is struggling with and creating a lead magnet that solves that problem.
2. It needs to be "valuable".
As in something that your readers can use and implement right away in their businesses + more importantly get immediate results from.
3. It needs to have a headline that gets your visitors Attention.
As with writing blog posts, email newsletters, and other content on the web, headlines matter. Here's a little secret, whenever I am writing any type of content:
I almost alwayswork on my titles first.
Because I know that clickable titles will make or break whether or not your visitors take a closer look at your offers.
If you need help with creating great titles and headlines for your lead magnet check out this post.Huge thanks and shout out to one of friends and fellow bloggers @CandiceEllenCarter for letting me know about the EMV Headline Analyzer.
4. It needs to have visual appeal
Lead magnets with great designs are more likely to increase your conversion rates and compel visitors to opt in for your offers.
5. Last but not least, your lead magnet should have a very strong and clear call to action.
Simply stated, your lead magnet should clearly tell your visitors what they need to do to get access to it.
Some examples of calls to actions that you can add to your lead magnet are:
- Download the Free Guide Now
- Get Instant Access to this Free Toolkit …
These calls to action's should be prominently displayed and tell visitors what to do to get access to it.
Tools for Creating and Designing Your Lead Magnets
There are a few tried and true tools and resources that I use to create most of my lead magnets.
The thing that I love about using these tools is that even if you don't have design experience or access to more advanced graphic design software like Adobe Photoshop or productivity apps like MS Office, you can still easily create attractive and eye catching lead magnets for your site.
EditYourChicGeek Lead Magnet Example
Some of my favourite tools for creating and designing lead magnets are:
#1: Canva – a tried and true resource that I use to design 99% of my lead magnets. Canva is super easy to use and has a ton of templates that you can just download, edit and use to design lead magnets in a matter of minutes.
#2: Photopea.com – the resource that I use to mockup the lead magnets that I create via Canva. Photopea is a photoshop alternative that makes it easy peasy to design mockups of your lead magnets like a CHAMP!
Photopea Screenshot: A Photoshop Alternative for Creating Mockups
#3:Google Docs – a cloud based word processing app for creating documents of all kinds. This is another resource that I have used in the past to create lead magnets and PDF's.
Here's a tip for ya:
Whenever I am looking for design inspiration for my lead magnets, I create a board inPinterest and Pin images that I like and refer to them later for my design projects.
Example – Pinterest Design Inspiration Board
Adding Opt-In forms to your site
In order to get visitors to opt-in to your offers on your site, you will need to first strategically place email opt-in forms or landing pages on your website to collect their contact information.
The key to your opt in forms is to make sure that you are making a specific offer tied to your lead magnet and not just a form asking your visitors to sign up for your email newsletter.
Three tools that you can use to create attractive opt-in forms for your lead magnets site are:
After you have created a title for your lead magnet, designed it, and added opt in forms to your site, you will need to setup an email autoresponder to deliver the lead magnet to your subscribers when they opt in for your offers.
Two of the most popular and reliable email marketing services that you can use to send your lead magnets to subscribers are:
Step 1: A reader visits your website and see's your lead magnet
Step 2: The reader enters their contact information into an opt in form or landing page that you have added to your site to download a copy of your lead magnet
Step 3: You set up an autoresponder message via your email marketing service provider to send your new subscriber a link to download your lead magnet
Step 4: The lead magnet is then delivered to your new subscriber…
Easy peasy right?
Types of Lead Magnets To Build an Email List With (Plus Examples of Each)
Alrighty peeps, so we've come to the good part, the epic list of 21 types of lead magnets that you can use to generate new leads for your online startup. Here is the list (with examples) to get your creative juices flowing:
Example: AdEspresso eBook on Facebook Advertising Do's and Don'ts
Ad Espresso – eBook on Faecbook Ads Dos and Donts
Example: The 60 Second Lead Magnet Checklist from Boom Social
Example: Digital Marketer's Customer Avatar Worksheet