• It’s Time to Project a Solid Image in Tandem with Digital Marketing

    bookmark_border Rakesh Patel    access_time  

    Being one of those contemporary business owners, I am pretty sure that you must be feeling a little overwhelmed by the sheer volume of marketing tips and tricks being thrown your way every day. I mean who wouldn’t be? Gone are the days when businesses were expected to come up with a catchy jingle or creative ad campaign juggling across three marketing channels- TV, radio, and print. Today, digital marketing has pretty much changed the way people market brands and businesses as well.

    With the emergence of digital marketing, most of the businesses across geographies, industries, and time zones have introduced various marketing channels which helps marketers target the right audience and attract them towards their product and services. Let me introduce you to a variety of digital marketing channels available:

    • Social Media Marketing
    • Search Engine Optimization
    • Pay-Per-Click Advertising (PPC)
    • Email Marketing
    • Content Marketing
    • Affiliate Marketing
    • Display Advertising
    • Online PR

    In the advent of digital marketing, you will come across hundreds of potential resources available to savvy entrepreneurs but only the savviest one will learn to consolidate their efforts and channel their energy into mastering these three marketing channels in the upcoming years.

    How do you decide the right digital marketing channel?

    First and foremost, you need to understand the different digital marketing channels and platforms that are relevant to your brand or business. For example, if you have a B2B business then marketing through social media platforms won’t be much of help. Similarly, for a B2C brand or business, a platform like LinkedIn might not prove to be as useful as, say, Facebook or Instagram or even Twitter.

    Second, you need to understand where the most of your target audience will be on. Considering relevant platform in prior will turn out as a great foundation.

    Third, choosing the right digital marketing company/channel for your brand or business also depends on your brands’ business goals. What I mean is if your goal is to generate leads for your business and you’re a B2B brand, it makes more sense to use platforms that are business-centric and have features that will help you generate leads.

    Down below I would like to mention a few important digital marketing channels that are worth taking into account. Identifying what channels work best for your business and working on them will help you propel your business forward.

    Content Marketing

    Being one of those tricky little catch-all phrases that encompass a wide variety of marketing tools and strategies, content marketing is on top of my list. According to Google, it is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing can mean a lot of different things starting from blogging to microsites, and you know what it works. The channel, in particular, has the potential to generate up to 7 to 8 times more site traffic, heighten brand recall, boost customer engagement, and drive conversion rates. In addition to this, it can cost up to 62% less than other forms of advertising, while generating up to three times as many leads.

    In order to master the digital marketing channel, make sure you are well aware regarding your target audience. This will help in customizing your content to suit your customer’s tastes, minimizing the time, effort, and financial investment you put into content production that misses your mark. It may also interest you to know that most entrepreneurs make use of at least 13 different content marketing tactics since content marketing is most effective when distributed in various formats and across multiple platforms. So if you want to master the game, make sure you know exactly what each piece of content is doing to drive your business.

    Organic Search/SEO

    You will be quite interested in knowing the fact that around 72% of research for a future business starts on Google. In case, you are new to the word SEO, it stands for Search Engine Optimization. In a layman’s language, it is a process of getting traffic from organic search results or search engines.

    SEO and content marketing go hand in hand, especially when it’s about driving traffic to your business. Using SEO in the content you are developing will dramatically improve your search rank, making it much easier for customers to find your business. This will help in keeping your brand in your customer’s brain as soon as they consider purchasing. To master this strategy, you’re going to have to study up, in terms of keywords & create engaging content. Besides, make sure that your website is high-functioning, fast-loading, and delivers the kind of quality content your customers are seeking.

    Affiliate Marketing

    This is a performance-based marketing that incorporates a business owner and one or more websites or affiliates. The affiliate website owners place advertisements on their own websites to market the business owner’s goods or services in exchange for a percentage of profits. Here you get mass coverage at no additional costs. Moreover, you get more exposure when more websites are affiliated to your business. Your affiliates can make money in three ways: Pay Per Click, Pay Per Sale, or Pay Per Lead.

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