Hello my wonderful supporters, welcome to the AFIA project launch!
Afia is a sustainable women's apparel line that is fashion forward in style and purpose. This project originated while I was abroad in Ghana conducting a research project on the textile industry. I met with women vendors and seamstresses who desired to expand their business beyond the local market but were hindered by the lack of affordable capital and poor national infrastucture.
To facilitate their growth, Afia will act as a vehicle for economic mobility for women in Ghana by connecting their craft to the US market. The textiles will be purchased from the markets in Ghana and sewn by Ghanaian women into pieces that I design. The coined urban indigenous style will be a fusion of the traditional and vibrant prints of West Africa with American women's styles that resonate with pop culture.
With your help, I can return to Ghana this March to produce the Summer 2011 Capsule Collection. Paying seamstresses a fair wage, the impact of your contribution on job and wealth creation in Ghana will be immediate. As Afia grows, so will our social impact.
Check out the Afia website for a slideshow of the sample line:
www.shopafia.com
FYI:
1. RocketHub honors the same core value as Afia: Trade, not aid. This is neither an investment nor a charity- rather an exchange of rewards for your monetary contributions.
2. It's all or nothing. If I don't reach my goal, you get your money back.
Thank you for your time and support!! I hope you are excited as I am to make this a reality.