How To Solve Your Marketing Data Nightmare
Hailey will walk us through how she sets up her marketing dashboard to efficiently collect data from every campaign she works on.
- How to set up a marketing dashboard to get the "full picture"
- What tools will enable you to track everything and show attribution
- One trick that could save you over 20 hours a week
- How to show ROI for the campaign you just ran, and back it up with data
- What metrics to track so you can accurately forecast future performance
Presented by Hailey Friedman
CoFounder of GrowthMarketingPro.com & Head of Marketing at Improvado.io
Before falling in love with growth marketing, Hailey was an English teacher for Teach for America in the Bronx. On her nights and weekends, she launched a mobile app startup, and was invited to pitch at SXSW. Her experience with entrepreneurship sparked a journey to answer one simple question, "How do you get someone to sign up for something or to buy something?" Since then, Hailey has worked with startups around the world, and writes about many of the lessons learned going from novice to sophisticated marketer on her blog GrowthMarketingPro.com.
Hailey is currently Head of Marketing at Improvado.io, a tool that helps marketers collect all their data in one place. She is also president of BAMF, a community of 20,000 marketers and founders globally, who gather in SF for Hailey's events to network, connect, and brainstorm new ways to execute their marketing strategies.
To register visit Webcasts.business2community.com.