Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement

event   ·   room Live Webcast


According to Gartner's CMO Spend Survey, ROI of total marketing spend is at the top of CMO's list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution.

In this session, JD will show how you can change that by syncing your B2B marketing goals and business metrics across PPC campaigns to grow your business.

Key Takeaways

  • How to improve lead quality by tracking and measuring deeper funnel metrics
  • How to customize and optimize campaigns based on ROI
  • How to create impactful reports to get executive buy-in

Presented by Sahil Jain

Co-founder & CEO at AdStage, Inc.

Sahil Jain is the CEO and co-founder of AdStage, paid media reporting and automation software that allows lead gen marketers to analyze ad data, create dashboards, and take action at scale. He regularly speaks at leading advertising and business conferences, such as Advertising Week, Ad:Tech, SMX, and many others.

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