• Your Digital Marketing Toolkit: 4 Types Of Tools To Improve Your Marketing Strategy

    bookmark_border Lilach Bullock    access_time  

    Leveraging tools and apps is essential to digital marketing success. Not only do they help you save time but they also help enhance your results – when used right. And thankfully, there are a plethora of amazing digital marketing tools for almost all of your digital marketing needs, whether it be social media, content marketing, or any other marketing strategy you're currently using.

    In this blog post, I'm going to share the 4 types of tools that will help improve your digital marketing strategy.

    For social media management and analytics: Social Report

    It feels like almost everyone is on social media; in fact, by looking at the numbers, it's probably because it's not far off from the truth since there were 2.46 billion people on social media in 2017, a number expected to grow to 3.02 billion by 2021.

    And because of that, because so many people are on social media, that means businesses need to be there too.

    In order to effectively manage your social media presence as a business, you need to leverage social media tools. Otherwise, you'll lose a lot of time and perhaps more importantly, a lot of opportunities from missed mentions or because you're not monitoring.

    One great option is Social Report, a social media management tool with pretty much all of the features you need to properly manage your social media accounts, such as:

    • A Smart Inbox where you can check all of your social mentions in one place and easily respond
    • Social media scheduling tools, such as scheduling your updates in bulk, adding your updates to a queue for automatic sharing, geocoding for adding your location on your posts, and audience targeting
    • Monitoring, to help you find relevant users and mentions, as well as identifying top influencers in your niche
    • Collaboration tools for teams, including setting up users with usage restrictions and creating publication workflows
    • Social media analytics and custom reporting
    • Numerous integrations with other marketing tools

    For planning and collaboration: Trello for marketing teams

    How do you plan your marketing strategies? One of the best planning tools around – and it's free too – is Trello, a collaboration tool for teams, or simply a planning and task management tool for teams of 1 or more: it really depends on how you want to use it.

    It can be a place where you jot down ideas and write down your tasks; or, it can be a lot more than that: a place where you can carefully plan all of your marketing strategies, events, and so on, while easily collaborating with your team.

    Trello is very intuitive and easy to use, which is very important with these types of tools. But what so many love about it is that you can customize it to your liking and use your Trello boards in a variety of ways:

    • Keeping track of your tasks or your teammates' tasks and progress
    • As an editorial or social media calendar
    • As a planning tool for your marketing strategies, your events, product launches, and so on

    While it's very easy to build a board by yourself, you can find ready-made boards built for marketing teams in the Trello for marketing teams hub:

    • Editorial calendar
    • Marketing overview
    • Event planning
    • Incoming marketing requests
    • Product launches

    Use these boards for planning and collaborating on your digital marketing strategies, or use them as a starting point for building your own customized boards. Plus, make sure to check out the integrations (such as Google Drive, Slack, and Evernote) to enhance your user experience and make your lives easier.

    For content creation: Canva, Crello, and Wave

    In order to be successful on social media and other digital channels, you need to consistently create compelling content – particularly, visual content, such as images and videos.

    To create images quickly and easily, you can use Canva or Crello, both very similar – and free – tools. They have a plethora of designs to choose from, such as Instagram images, Twitter posts, Facebook cover photos, as well as all kinds of different marketing images (like blog graphics and posters or presentations).

    Creating an image is quick and easy; select the format you want and then browse through the templates to choose the right one for your needs. From there, it's up to you how you customize it with text, different images, and all kinds of design elements.

    As for creating videos – video marketing is incredibly popular right now – you can use a tool like Wave.

    The best part is: you don't need to film anything yourself. You have access to over 200 million stock video clips which you can easily edit into becoming a cohesive video.

    Plus, you can edit the video to create different formats at the same time: not just landscape or square, but also for specific social networks.

    For content research and influencer marketing: Buzzsumo

    What does your audience like to read about? What topics interest them and what needs and questions do they have? And who are the influencers that they follow and trust?

    This is all very important information as it helps you understand your target audience so you can create better content, based on their interests and needs.

    One tool that can help you with all of this is Buzzsumo; it has 2 main features:

    • Content research
    • Discovering relevant social influencers

    For researching content, all you need to do is look up relevant keywords to find out what the top shared posts are:

    You can also fine tune your search in terms of publishing date, location and language, content type, and more. Plus, order your results based on shares on different platforms.

    Make a note of the top shared posts to further study them and understand what about them worked so well: how can you use this knowledge to boost your own content marketing results?

    To find social influencers, there are 2 main options: search for keywords in their bios or search for top influencers based on the keywords in their content shared.

    Here too you have several filtering options, such as the influencer type and their location. For each influencer found, you'll be able to see what links they've shared recently, what their websites' domain and page authority are, how many followers they have, and what their retweet and reply ratios are like to determine the quality of engagement. If you find any good influencers, save them in your lists with a click.

    If you want to focus your search on bloggers and top publishers in your niche, look up Top Authors and you'll be able to see how many articles they've published, as well as how many total engagements they have.

    Conclusion

    Digital marketing can be confusing and overwhelming without proper tools to help. But if you do leverage the right tools, you can:

    • Save time planning, strategizing, and managing your digital marketing
    • Create new and compelling content on a consistent basis to boost engagement social media and generate more conversions and traffic
    • Better understand your niche and your target audience and discover more opportunities for your business

    What are the main digital marketing tools you use? What are the must-have tools that you can't live without?



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